Investigating the moderating role of fit on sports sponsorship and brand equity

Jörg Henseler, Bradley Wilson, Oliver Götz, Caspar Hautvast

Original languageEnglish
Pages (from-to)321-329
JournalInternational journal of sports marketing & sponsorship
Volume8
Issue number4
StatePublished - 2007
Externally publishedYes

Keywords

  • IR-91128

Cite this

Henseler, Jörg; Wilson, Bradley; Götz, Oliver; Hautvast, Caspar / Investigating the moderating role of fit on sports sponsorship and brand equity.

In: International journal of sports marketing & sponsorship, Vol. 8, No. 4, 2007, p. 321-329.

Research output: ScientificArticle

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title = "Investigating the moderating role of fit on sports sponsorship and brand equity",
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author = "Jörg Henseler and Bradley Wilson and Oliver Götz and Caspar Hautvast",
year = "2007",
volume = "8",
pages = "321--329",
journal = "International journal of sports marketing & sponsorship",
issn = "1464-6668",
publisher = "International Marketing Reports Ltd",
number = "4",

}

Investigating the moderating role of fit on sports sponsorship and brand equity. / Henseler, Jörg; Wilson, Bradley; Götz, Oliver; Hautvast, Caspar.

In: International journal of sports marketing & sponsorship, Vol. 8, No. 4, 2007, p. 321-329.

Research output: ScientificArticle

TY - JOUR

T1 - Investigating the moderating role of fit on sports sponsorship and brand equity

AU - Henseler,Jörg

AU - Wilson,Bradley

AU - Götz,Oliver

AU - Hautvast,Caspar

PY - 2007

Y1 - 2007

KW - IR-91128

M3 - Article

VL - 8

SP - 321

EP - 329

JO - International journal of sports marketing & sponsorship

T2 - International journal of sports marketing & sponsorship

JF - International journal of sports marketing & sponsorship

SN - 1464-6668

IS - 4

ER -