Is it a bag or a bottle; the appreciation of different levels of translation in student's design work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Abstract

Within the design course Methods of Form, situated in the first year of the Bachelor Industrial Design Engineering, we developed a design tool to help students to design more meaningful products. The core element of this tool is a set of translation levels, which helps designers with the translation of meaningful associations into design features. These levels are structured from easy to more difficult. Students who use a higher level of the tool are receiving a higher grade, because they are able to integrate meaning and forms in a more abstract way. To measure if this grading approach is fair, we wanted to know more about the effect of using different levels in the design on the perception by consumers. Therefore we set up a test, where the results of one of the assignments of the course are proposed to a group of random consumers. It shows that the levels according to the design tool, are also perceived by consumers. It seems that consumers are able to rate the concepts in the same order, but they focus more on the categorization process of a product. When a concept is recognisable as the stereotype of the designed product, the design is perceived as more interesting. We can conclude however, that according to the test, our grading method is still fair.
Original languageEnglish
Title of host publicationDesign Education for Future Welbeing. 14th International Conference on Design education for future wellbeing
EditorsL. Buck, G. . Frateur, B. Ion, C. McMahon, C. Baelus, G. de Grande, S. Vervulgen
Place of PublicationAntwerp, Belgium
PublisherArtesis University College
Pages349-354
Number of pages6
ISBN (Print)978-1-904670-36-0
Publication statusPublished - 6 Sep 2012
Event14th International Conference on Engineering and Product Design Education, E&PDE 2012: Design Education for Future Wellbeing - Antwerp, Belgium
Duration: 6 Sep 20127 Sep 2012
Conference number: 14

Publication series

Name
PublisherArtesis University College

Conference

Conference14th International Conference on Engineering and Product Design Education, E&PDE 2012
Abbreviated titleE&PDE
CountryBelgium
CityAntwerp
Period6/09/127/09/12

Fingerprint

Bottles
Students
Product design

Keywords

  • METIS-288646
  • IR-81956
  • Onderzoek van algemene industriele aardMechanical engineering and technology

Cite this

Mulder-Nijkamp, M., & Eggink, W. (2012). Is it a bag or a bottle; the appreciation of different levels of translation in student's design work. In L. Buck, G. . Frateur, B. Ion, C. McMahon, C. Baelus, G. de Grande, & S. Vervulgen (Eds.), Design Education for Future Welbeing. 14th International Conference on Design education for future wellbeing (pp. 349-354). Antwerp, Belgium: Artesis University College.
Mulder-Nijkamp, Maaike ; Eggink, Wouter. / Is it a bag or a bottle; the appreciation of different levels of translation in student's design work. Design Education for Future Welbeing. 14th International Conference on Design education for future wellbeing. editor / L. Buck ; G. . Frateur ; B. Ion ; C. McMahon ; C. Baelus ; G. de Grande ; S. Vervulgen. Antwerp, Belgium : Artesis University College, 2012. pp. 349-354
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title = "Is it a bag or a bottle; the appreciation of different levels of translation in student's design work",
abstract = "Within the design course Methods of Form, situated in the first year of the Bachelor Industrial Design Engineering, we developed a design tool to help students to design more meaningful products. The core element of this tool is a set of translation levels, which helps designers with the translation of meaningful associations into design features. These levels are structured from easy to more difficult. Students who use a higher level of the tool are receiving a higher grade, because they are able to integrate meaning and forms in a more abstract way. To measure if this grading approach is fair, we wanted to know more about the effect of using different levels in the design on the perception by consumers. Therefore we set up a test, where the results of one of the assignments of the course are proposed to a group of random consumers. It shows that the levels according to the design tool, are also perceived by consumers. It seems that consumers are able to rate the concepts in the same order, but they focus more on the categorization process of a product. When a concept is recognisable as the stereotype of the designed product, the design is perceived as more interesting. We can conclude however, that according to the test, our grading method is still fair.",
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Mulder-Nijkamp, M & Eggink, W 2012, Is it a bag or a bottle; the appreciation of different levels of translation in student's design work. in L Buck, G . Frateur, B Ion, C McMahon, C Baelus, G de Grande & S Vervulgen (eds), Design Education for Future Welbeing. 14th International Conference on Design education for future wellbeing. Artesis University College, Antwerp, Belgium, pp. 349-354, 14th International Conference on Engineering and Product Design Education, E&PDE 2012, Antwerp, Belgium, 6/09/12.

Is it a bag or a bottle; the appreciation of different levels of translation in student's design work. / Mulder-Nijkamp, Maaike; Eggink, Wouter.

Design Education for Future Welbeing. 14th International Conference on Design education for future wellbeing. ed. / L. Buck; G. . Frateur; B. Ion; C. McMahon; C. Baelus; G. de Grande; S. Vervulgen. Antwerp, Belgium : Artesis University College, 2012. p. 349-354.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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N2 - Within the design course Methods of Form, situated in the first year of the Bachelor Industrial Design Engineering, we developed a design tool to help students to design more meaningful products. The core element of this tool is a set of translation levels, which helps designers with the translation of meaningful associations into design features. These levels are structured from easy to more difficult. Students who use a higher level of the tool are receiving a higher grade, because they are able to integrate meaning and forms in a more abstract way. To measure if this grading approach is fair, we wanted to know more about the effect of using different levels in the design on the perception by consumers. Therefore we set up a test, where the results of one of the assignments of the course are proposed to a group of random consumers. It shows that the levels according to the design tool, are also perceived by consumers. It seems that consumers are able to rate the concepts in the same order, but they focus more on the categorization process of a product. When a concept is recognisable as the stereotype of the designed product, the design is perceived as more interesting. We can conclude however, that according to the test, our grading method is still fair.

AB - Within the design course Methods of Form, situated in the first year of the Bachelor Industrial Design Engineering, we developed a design tool to help students to design more meaningful products. The core element of this tool is a set of translation levels, which helps designers with the translation of meaningful associations into design features. These levels are structured from easy to more difficult. Students who use a higher level of the tool are receiving a higher grade, because they are able to integrate meaning and forms in a more abstract way. To measure if this grading approach is fair, we wanted to know more about the effect of using different levels in the design on the perception by consumers. Therefore we set up a test, where the results of one of the assignments of the course are proposed to a group of random consumers. It shows that the levels according to the design tool, are also perceived by consumers. It seems that consumers are able to rate the concepts in the same order, but they focus more on the categorization process of a product. When a concept is recognisable as the stereotype of the designed product, the design is perceived as more interesting. We can conclude however, that according to the test, our grading method is still fair.

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M3 - Conference contribution

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PB - Artesis University College

CY - Antwerp, Belgium

ER -

Mulder-Nijkamp M, Eggink W. Is it a bag or a bottle; the appreciation of different levels of translation in student's design work. In Buck L, . Frateur G, Ion B, McMahon C, Baelus C, de Grande G, Vervulgen S, editors, Design Education for Future Welbeing. 14th International Conference on Design education for future wellbeing. Antwerp, Belgium: Artesis University College. 2012. p. 349-354