Is the whole more than the sum of its parts? On the interplay of marketing and design research

Research output: Book/ReportInaugural speech

LanguageEnglish
Place of PublicationEnschede
PublisherUniversiteit Twente
Number of pages39
StatePublished - 30 Apr 2015

Publication series

Name
PublisherUniversiteit Twente

Keywords

  • IR-95770
  • METIS-310398

Cite this

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title = "Is the whole more than the sum of its parts? On the interplay of marketing and design research",
keywords = "IR-95770, METIS-310398",
author = "J{\"o}rg Henseler",
year = "2015",
month = "4",
day = "30",
language = "English",
publisher = "Universiteit Twente",

}

Is the whole more than the sum of its parts? On the interplay of marketing and design research. / Henseler, Jörg.

Enschede : Universiteit Twente, 2015. 39 p.

Research output: Book/ReportInaugural speech

TY - BOOK

T1 - Is the whole more than the sum of its parts? On the interplay of marketing and design research

AU - Henseler,Jörg

PY - 2015/4/30

Y1 - 2015/4/30

KW - IR-95770

KW - METIS-310398

M3 - Inaugural speech

BT - Is the whole more than the sum of its parts? On the interplay of marketing and design research

PB - Universiteit Twente

CY - Enschede

ER -