Is the whole more than the sum of its parts? On the interplay of marketing and design research

Research output: Book/ReportInaugural speechOther research output

196 Downloads (Pure)
Original languageEnglish
Place of PublicationEnschede
PublisherUniversiteit Twente
Number of pages39
Publication statusPublished - 30 Apr 2015

Keywords

  • IR-95770
  • METIS-310398

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