Is the whole more than the sum of its parts? On the interplay of marketing and design research

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Keywords

@book{9f8609bf0a264744a942802b36c7bac7,

title = "Is the whole more than the sum of its parts? On the interplay of marketing and design research",

keywords = "IR-95770, METIS-310398",

author = "J{\"o}rg Henseler",

year = "2015",

month = apr,

day = "30",

language = "English",

publisher = "University of Twente",

address = "Netherlands",

}