Issue salience and issue ownership online and offline: Comparing twitter and survey data

B. Dayican, Kees Aarts, Chintan Amrit Amrit, A. Dassen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

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    Abstract

    Social media, in particular Twitter, become an increasingly attractive tool for political scientists for the study of political attitudes and behavior because of its potential for tracking public opinion with minimal costs. Yet extracting reliable, valid and precise measurements of politically relevant concepts from these data sources still forms a major challenge. The present research is part of the project “Transforming Social Media Contents to Political Data” (funded by the Netherlands Organization for Scientific Research NWO), which aims at addressing this challenge by developing new tools and methods for harvesting, coding and analyzing messages from social media. Using data collected from Twitter during the last three weeks of the Dutch parliamentary election campaign 2012, we demonstrate in this paper how two prominent concepts of research on voting behavior – issue salience and issue ownership – can be measured online, and how these measures compare to traditional survey data. The preliminary results obtained by this study show that measures of issue salience and issue ownership using data collected from Twitter are comparable with the survey data to a considerable extent. However, we have also found some discrepancies between the two data sets on key issues, which suggest that our online measurements of the two concepts need to be further developed for a more sound validation.
    Original languageEnglish
    Title of host publicationAnnual Meeting of The American Political Science Association (APSA), Chicago, August 29th ‐ September 1st, 2013
    PublisherSocial Science Electronic Publishing
    Pages-
    Publication statusPublished - 29 Aug 2013
    Event109th Annual Meeting & Exhibition of the American Political Science Association (APSA) 2013
    - Chicago, United States
    Duration: 29 Aug 20131 Sep 2013
    Conference number: 109

    Publication series

    Name
    PublisherSocial Science Electronic Publishing

    Conference

    Conference109th Annual Meeting & Exhibition of the American Political Science Association (APSA) 2013
    Abbreviated titleAPSA
    CountryUnited States
    CityChicago
    Period29/08/131/09/13

    Keywords

    • IR-88961
    • METIS-301654

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  • Cite this

    Dayican, B., Aarts, K., Amrit, C. A., & Dassen, A. (2013). Issue salience and issue ownership online and offline: Comparing twitter and survey data. In Annual Meeting of The American Political Science Association (APSA), Chicago, August 29th ‐ September 1st, 2013 (pp. -). Social Science Electronic Publishing.