It was nice with the brick so now I'll click: The effects of offline and online experience, perceived benefits, and trust on Dutch consumers' online repeat purchase intention

Ardion Daroca Beldad; Mariel Segers

doi:10.1007/978-3-642-39265-8_41

It was nice with the brick so now I'll click: The effects of offline and online experience, perceived benefits, and trust on Dutch consumers' online repeat purchase intention

Ardion Daroca Beldad, Mariel Segers

Faculty of Behavioural, Management and Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Abstract

The present study investigated the factors influencing Dutch consumers’ intention to continue purchasing from a brick-and-click clothes shop’s online channel after an initial commercial exchange. Results on the online survey with 513 respondents reveal that their repeat online purchase intention is influenced by the quality of their previous online purchase experience with the retailer, their perception of the benefits associated with online purchasing, and their trust in the retailer. Analysis also shows that respondents’ previous offline purchase experience and online purchase experience contribute to their trust in the retailer. Additionally, respondents’ previous online purchase experience positively influences their perception of the benefits associated with purchasing online. The modified model also shows that respondents’ trust in the retailer positively influences their perceptions of online shopping benefits.

Original language	English
Title of host publication	Human-Computer Interaction. Users and Contexts of Use: 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part III
Editors	Masaaki Kurosu
Place of Publication	Berlin
Publisher	Springer
Pages	371-380
ISBN (Print)	978-3-642-39264-1
DOIs	https://doi.org/10.1007/978-3-642-39265-8_41
Publication status	Published - 2013
Event	15th International Conference on Human-Computer Interaction, HCI International 2013 - Las Vegas, United States Duration: 21 Jul 2013 → 26 Jul 2013 Conference number: 15 http://2013.hci.international/

Publication series

Name	Lecture Notes in Computer Science
Publisher	Springer
Number	8006
Volume	8006

Conference

Conference	15th International Conference on Human-Computer Interaction, HCI International 2013
Abbreviated title	HCI International
Country/Territory	United States
City	Las Vegas
Period	21/07/13 → 26/07/13
Internet address	http://2013.hci.international/

Keywords

IR-87153
METIS-297492

Access to Document

10.1007/978-3-642-39265-8_41

Cite this

Beldad, A. D., & Segers, M. (2013). It was nice with the brick so now I'll click: The effects of offline and online experience, perceived benefits, and trust on Dutch consumers' online repeat purchase intention. In M. Kurosu (Ed.), Human-Computer Interaction. Users and Contexts of Use: 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part III (pp. 371-380). (Lecture Notes in Computer Science; Vol. 8006, No. 8006). Springer. https://doi.org/10.1007/978-3-642-39265-8_41

Beldad, Ardion Daroca ; Segers, Mariel. / It was nice with the brick so now I'll click: The effects of offline and online experience, perceived benefits, and trust on Dutch consumers' online repeat purchase intention. Human-Computer Interaction. Users and Contexts of Use: 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part III. editor / Masaaki Kurosu. Berlin : Springer, 2013. pp. 371-380 (Lecture Notes in Computer Science; 8006).

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title = "It was nice with the brick so now I'll click: The effects of offline and online experience, perceived benefits, and trust on Dutch consumers' online repeat purchase intention",

abstract = "The present study investigated the factors influencing Dutch consumers{\textquoteright} intention to continue purchasing from a brick-and-click clothes shop{\textquoteright}s online channel after an initial commercial exchange. Results on the online survey with 513 respondents reveal that their repeat online purchase intention is influenced by the quality of their previous online purchase experience with the retailer, their perception of the benefits associated with online purchasing, and their trust in the retailer. Analysis also shows that respondents{\textquoteright} previous offline purchase experience and online purchase experience contribute to their trust in the retailer. Additionally, respondents{\textquoteright} previous online purchase experience positively influences their perception of the benefits associated with purchasing online. The modified model also shows that respondents{\textquoteright} trust in the retailer positively influences their perceptions of online shopping benefits.",

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author = "Beldad, {Ardion Daroca} and Mariel Segers",

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booktitle = "Human-Computer Interaction. Users and Contexts of Use: 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part III",

note = "15th International Conference on Human-Computer Interaction, HCI International 2013, HCI International ; Conference date: 21-07-2013 Through 26-07-2013",

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Beldad, AD & Segers, M 2013, It was nice with the brick so now I'll click: The effects of offline and online experience, perceived benefits, and trust on Dutch consumers' online repeat purchase intention. in M Kurosu (ed.), Human-Computer Interaction. Users and Contexts of Use: 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part III. Lecture Notes in Computer Science, no. 8006, vol. 8006, Springer, Berlin, pp. 371-380, 15th International Conference on Human-Computer Interaction, HCI International 2013, Las Vegas, Nevada, United States, 21/07/13. https://doi.org/10.1007/978-3-642-39265-8_41

It was nice with the brick so now I'll click: The effects of offline and online experience, perceived benefits, and trust on Dutch consumers' online repeat purchase intention. / Beldad, Ardion Daroca; Segers, Mariel.

Human-Computer Interaction. Users and Contexts of Use: 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part III. ed. / Masaaki Kurosu. Berlin : Springer, 2013. p. 371-380 (Lecture Notes in Computer Science; Vol. 8006, No. 8006).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AB - The present study investigated the factors influencing Dutch consumers’ intention to continue purchasing from a brick-and-click clothes shop’s online channel after an initial commercial exchange. Results on the online survey with 513 respondents reveal that their repeat online purchase intention is influenced by the quality of their previous online purchase experience with the retailer, their perception of the benefits associated with online purchasing, and their trust in the retailer. Analysis also shows that respondents’ previous offline purchase experience and online purchase experience contribute to their trust in the retailer. Additionally, respondents’ previous online purchase experience positively influences their perception of the benefits associated with purchasing online. The modified model also shows that respondents’ trust in the retailer positively influences their perceptions of online shopping benefits.

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Beldad AD, Segers M. It was nice with the brick so now I'll click: The effects of offline and online experience, perceived benefits, and trust on Dutch consumers' online repeat purchase intention. In Kurosu M, editor, Human-Computer Interaction. Users and Contexts of Use: 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part III. Berlin: Springer. 2013. p. 371-380. (Lecture Notes in Computer Science; 8006). doi: 10.1007/978-3-642-39265-8_41

It was nice with the brick so now I'll click: The effects of offline and online experience, perceived benefits, and trust on Dutch consumers' online repeat purchase intention

Abstract

Publication series

Conference

Keywords

Access to Document

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Cite this