It was nice with the brick so now I'll click: The effects of offline and online experience, perceived benefits, and trust on Dutch consumers' online repeat purchase intention

Ardion Daroca Beldad, Mariel Segers

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

The present study investigated the factors influencing Dutch consumers’ intention to continue purchasing from a brick-and-click clothes shop’s online channel after an initial commercial exchange. Results on the online survey with 513 respondents reveal that their repeat online purchase intention is influenced by the quality of their previous online purchase experience with the retailer, their perception of the benefits associated with online purchasing, and their trust in the retailer. Analysis also shows that respondents’ previous offline purchase experience and online purchase experience contribute to their trust in the retailer. Additionally, respondents’ previous online purchase experience positively influences their perception of the benefits associated with purchasing online. The modified model also shows that respondents’ trust in the retailer positively influences their perceptions of online shopping benefits.
Original languageEnglish
Title of host publicationHuman-Computer Interaction. Users and Contexts of Use: 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part III
EditorsMasaaki Kurosu
Place of PublicationBerlin
PublisherSpringer
Pages371-380
ISBN (Print)978-3-642-39264-1
DOIs
Publication statusPublished - 2013
Event15th International Conference on Human-Computer Interaction, HCI International 2013 - Las Vegas, United States
Duration: 21 Jul 201326 Jul 2013
Conference number: 15
http://2013.hci.international/

Publication series

NameLecture Notes in Computer Science
PublisherSpringer
Number8006
Volume8006

Conference

Conference15th International Conference on Human-Computer Interaction, HCI International 2013
Abbreviated titleHCI International
CountryUnited States
CityLas Vegas
Period21/07/1326/07/13
Internet address

Keywords

  • IR-87153
  • METIS-297492

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    Beldad, A. D., & Segers, M. (2013). It was nice with the brick so now I'll click: The effects of offline and online experience, perceived benefits, and trust on Dutch consumers' online repeat purchase intention. In M. Kurosu (Ed.), Human-Computer Interaction. Users and Contexts of Use: 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part III (pp. 371-380). (Lecture Notes in Computer Science; Vol. 8006, No. 8006). Berlin: Springer. https://doi.org/10.1007/978-3-642-39265-8_41