Abstract
Most companies have realized the high importance of becoming the preferred customers of their suppliers. However, they cannot evaluate their own customer attractiveness properly. In order to make the assessment of the own customer status possible, this paper analyzes the impact of several information sources on the preferred customer status knowledge, supplier satisfaction knowledge and knowledge of alternative supplier relationships with other customers. Testing these hypotheses on a sample of 624 purchasers, we show that people provide more relevant information than media. In particular, the suppliers, competitors and other actors are very important information sources.
| Original language | English |
|---|---|
| Title of host publication | Art and Science of Procurement, Milan, April 14th-17th, 2019 |
| Subtitle of host publication | Book of Abstracts |
| Place of Publication | Milan |
| Publisher | Politecnico di Milano |
| Pages | 20-20 |
| Number of pages | 1 |
| Publication status | Published - 2019 |
| Event | 28th International IPSERA Conference 2019: The Art and Science of Procurement - Polytecnico di Milano, Milan, Italy Duration: 14 Apr 2019 → 17 Jun 2019 Conference number: 28 http://www.ipsera2019.com/ |
Conference
| Conference | 28th International IPSERA Conference 2019 |
|---|---|
| Abbreviated title | IPSERA 2019 |
| Country/Territory | Italy |
| City | Milan |
| Period | 14/04/19 → 17/06/19 |
| Internet address |