The most important conclusion is that the majority of scientific studies and reviews conclude that there are positive associations between alcohol marketing and alcohol consumption, also in (underage) youth. According to two recent and large review studies, this is a causal relationship. The possible effects of alcohol marketing for pregnant women, heavy drinkers, and addicted people is unknown.
Furthermore, we conclude that alcohol marketing is omnipresent in Dutch society, and that alcohol marketing also reaches minors. Especially the presence of alcohol and alcohol marketing on social media is an issue of increasing concern. The possible effects of marketing for 0.0% drinks and the market penetration of these beverages in Dutch society are barely studied and require further attention.
|Translated title of the contribution||Knowledge synthesis alcohol marketing: Literature research into the impact and effect of alcohol marketing on problematic alcohol use in response to the Dutch National Prevention Agreement|
|Place of Publication||Enschede|
|Publisher||University of Twente|
|Commissioning body||Ministerie van Volksgezondheid, Welzijn en Sport|
|Number of pages||54|
|Publication status||Published - 13 Nov 2020|
- Alcohol marketing
- Youth alcohol use
- literature review
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Press / Media
Research proves relation between alcohol marketing and alcohol use / Onderzoek toont relatie tussen alcoholreclame en drinkgedrag
18/12/19 → 23/12/19
4 items of Media coverage