Learning to play the game: How entrepreneurs develop a market orientation through individual heuristics learning

Gabi Kaffka

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Original languageEnglish
Title of host publicationIn Search of the 'Entrepreneurial Mindset'
Subtitle of host publicationInsights from Neuroscience
EditorsRobert Joseph Wuebker, Norris F. Krueger, Olga Belousova, Silvia Fernandes Costa, Mellani Day, Arjan Frederiks, Gabi Kaffka, Pablo Martin de Holan, Russ McBride
PublisherAcademy of Management
Number of pages2
DOIs
Publication statusPublished - 1 Aug 2014
EventIn search of the Entrepreneurial Mindset"Insights from Neuroscience 2014: A presenter symposium for the 2014 Academy of Management - Philadelphia, United States
Duration: 1 Aug 20145 Aug 2014

Publication series

NameAcademy of Management Proceedings
PublisherAcademy of Management
Number1
Volume2014
ISSN (Print)2151-6561
ISSN (Electronic)2151-6561

Conference

ConferenceIn search of the Entrepreneurial Mindset"Insights from Neuroscience 2014
CountryUnited States
CityPhiladelphia
Period1/08/145/08/14

Keywords

  • METIS-305529
  • IR-94116

Cite this

Kaffka, G. (2014). Learning to play the game: How entrepreneurs develop a market orientation through individual heuristics learning. In R. J. Wuebker, N. F. Krueger, O. Belousova, S. F. Costa, M. Day, A. Frederiks, G. Kaffka, P. M. de Holan, ... R. McBride (Eds.), In Search of the 'Entrepreneurial Mindset': Insights from Neuroscience (Academy of Management Proceedings; Vol. 2014, No. 1). Academy of Management. https://doi.org/10.5465/AMBPP.2014.15052symposium