Learning to play the game: How entrepreneurs develop a market orientation through individual heuristics learning

Gabi Kaffka

doi:10.5465/AMBPP.2014.15052symposium

Learning to play the game: How entrepreneurs develop a market orientation through individual heuristics learning

Gabi Kaffka

Faculty of Behavioural, Management and Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

76 Downloads (Pure)

Original language	English
Title of host publication	In Search of the 'Entrepreneurial Mindset'
Subtitle of host publication	Insights from Neuroscience
Editors	Robert Joseph Wuebker, Norris F. Krueger, Olga Belousova, Silvia Fernandes Costa, Mellani Day, Arjan Frederiks, Gabi Kaffka, Pablo Martin de Holan, Russ McBride
Publisher	Academy of Management
Number of pages	2
DOIs	https://doi.org/10.5465/AMBPP.2014.15052symposium
Publication status	Published - 1 Aug 2014
Event	In search of the Entrepreneurial Mindset"Insights from Neuroscience 2014: A presenter symposium for the 2014 Academy of Management - Philadelphia, United States Duration: 1 Aug 2014 → 5 Aug 2014

Publication series

Name	Academy of Management Proceedings
Publisher	Academy of Management
Number	1
Volume	2014
ISSN (Print)	2151-6561
ISSN (Electronic)	2151-6561

Conference

Conference	In search of the Entrepreneurial Mindset"Insights from Neuroscience 2014
Country/Territory	United States
City	Philadelphia
Period	1/08/14 → 5/08/14

Keywords

METIS-305529
IR-94116

Access to Document

10.5465/AMBPP.2014.15052symposium

Kaffka2014learningFinal published version, 116 KB

Cite this

Kaffka, G. (2014). Learning to play the game: How entrepreneurs develop a market orientation through individual heuristics learning. In R. J. Wuebker, N. F. Krueger, O. Belousova, S. F. Costa, M. Day, A. Frederiks, G. Kaffka, P. M. de Holan, & R. McBride (Eds.), In Search of the 'Entrepreneurial Mindset': Insights from Neuroscience (Academy of Management Proceedings; Vol. 2014, No. 1). Academy of Management. https://doi.org/10.5465/AMBPP.2014.15052symposium

Kaffka, Gabi. / Learning to play the game : How entrepreneurs develop a market orientation through individual heuristics learning. In Search of the 'Entrepreneurial Mindset': Insights from Neuroscience. editor / Robert Joseph Wuebker ; Norris F. Krueger ; Olga Belousova ; Silvia Fernandes Costa ; Mellani Day ; Arjan Frederiks ; Gabi Kaffka ; Pablo Martin de Holan ; Russ McBride. Academy of Management, 2014. (Academy of Management Proceedings; 1).

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keywords = "METIS-305529, IR-94116",

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language = "English",

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booktitle = "In Search of the 'Entrepreneurial Mindset'",

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note = "In search of the Entrepreneurial Mindset{"}Insights from Neuroscience 2014 : A presenter symposium for the 2014 Academy of Management ; Conference date: 01-08-2014 Through 05-08-2014",

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Kaffka, G 2014, Learning to play the game: How entrepreneurs develop a market orientation through individual heuristics learning. in RJ Wuebker, NF Krueger, O Belousova, SF Costa, M Day, A Frederiks, G Kaffka, PM de Holan & R McBride (eds), In Search of the 'Entrepreneurial Mindset': Insights from Neuroscience. Academy of Management Proceedings, no. 1, vol. 2014, Academy of Management, In search of the Entrepreneurial Mindset"Insights from Neuroscience 2014, Philadelphia, Pennsylvania, United States, 1/08/14. https://doi.org/10.5465/AMBPP.2014.15052symposium

Learning to play the game : How entrepreneurs develop a market orientation through individual heuristics learning. / Kaffka, Gabi.

In Search of the 'Entrepreneurial Mindset': Insights from Neuroscience. ed. / Robert Joseph Wuebker; Norris F. Krueger; Olga Belousova; Silvia Fernandes Costa; Mellani Day; Arjan Frederiks; Gabi Kaffka; Pablo Martin de Holan; Russ McBride. Academy of Management, 2014. (Academy of Management Proceedings; Vol. 2014, No. 1).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Kaffka G. Learning to play the game: How entrepreneurs develop a market orientation through individual heuristics learning. In Wuebker RJ, Krueger NF, Belousova O, Costa SF, Day M, Frederiks A, Kaffka G, de Holan PM, McBride R, editors, In Search of the 'Entrepreneurial Mindset': Insights from Neuroscience. Academy of Management. 2014. (Academy of Management Proceedings; 1). doi: 10.5465/AMBPP.2014.15052symposium