LEMtool - Measuring emotions in visual interfaces

Gijs Huisman, Marco van Hout, Betsy van Dijk, Thea van der Geest, Dirk Heylen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    28 Citations (Scopus)
    84 Downloads (Pure)


    In this paper the development process and validation of the LEMtool (Layered Emotion Measurement tool) are described. The LEMtool consists of eight images that display a cartoon figure expressing four positive and four negative emotions using facial expressions and body postures. The instrument can be used during interaction with a visual interface, such as a website, and allows participants to select elements of the interface that elicit a certain emotion. The images of the cartoon figure were submitted to a validation study, in which participants rated the recognizability of the images as specific emotions. All images were found to be recognizable above chance level. In another study, the LEMtool was used to assess visual appeal judgements of a number of web pages. The LEMtool ratings were supported by visual appeal ratings of web pages both for very brief (50 milliseconds) and for long (free-viewing) stimulus exposures. Furthermore, the instrument provided insight into the elements of the web pages that elicited the emotional responses.
    Original languageEnglish
    Title of host publicationCHI '13
    Subtitle of host publicationProceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI 2013)
    Place of PublicationNew York, NY
    PublisherAssociation for Computing Machinery
    Number of pages10
    ISBN (Print)978-1-4503-1899-0
    Publication statusPublished - Apr 2013
    Event31st Annual ACM SIGCHI Conference on Human Factors in Computing Systems, CHI 2013 - Palais de Congrès de Paris, Paris, France
    Duration: 27 Apr 20132 May 2013


    Conference31st Annual ACM SIGCHI Conference on Human Factors in Computing Systems, CHI 2013
    Abbreviated titleCHI 2013
    Internet address


    • LEMtool
    • Emotion
    • User Experience
    • Visual appeal
    • Web pages
    • HMI-HF: Human Factors


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