Abstract
Inspired by studies exploring the role of material objects in impression formation, the impact of personal and professional objects on person perception and service quality evaluation were investigated in a healthcare setting. Results showed that material objects affect service quality perceptions through a cognitive route, incorporating office professionalism and perceived competence of the physician, and through an affect-driven route, incorporating attractiveness of the office, agreeableness of the physician and experienced affect. In healthcare services, this affect-driven route seems to be of particular importance.
| Original language | Undefined |
|---|---|
| Pages (from-to) | 669-674 |
| Journal | Advances in consumer research |
| Volume | 34 |
| Publication status | Published - 2007 |
Keywords
- METIS-243916
- IR-60327
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