Abstract
This study presents an implementation of a Machine Learning model to predict customer loyalty for a financial company. We compare the accuracy of two Gradient Boosting Decision Tree Models: XGBoosting and the LightGBM algorithm, which has not yet been used for customer loyalty prediction. We apply these methods to predict credit card customers' loyalty scores for a financial company. The dataset has been made available through a Kaggle's competition. We assess customer loyalty prediction accuracy through RMSE and find that LightGBM performs better than XGBoosting.
Original language | English |
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Title of host publication | 14th International Conference on Computer Science and Education, ICCSE 2019 |
Publisher | IEEE |
Pages | 1111-1116 |
Number of pages | 6 |
ISBN (Electronic) | 978-1-7281-1846-8 |
DOIs | |
Publication status | Published - 23 Sept 2019 |
Externally published | Yes |
Event | 14th International Conference on Computer Science and Education, ICCSE 2019 - Toronto, Canada Duration: 19 Aug 2019 → 21 Aug 2019 Conference number: 14 |
Conference
Conference | 14th International Conference on Computer Science and Education, ICCSE 2019 |
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Abbreviated title | ICCSE 2019 |
Country/Territory | Canada |
City | Toronto |
Period | 19/08/19 → 21/08/19 |
Keywords
- Customer loyalty
- GBDT models
- LightGBM
- Machine learning
- n/a OA procedure