Linking card sorting to browsing performance – are congruent municipal websites more efficient to use?

Martin Schmettow*, Jan Sommer

*Corresponding author for this work

    Research output: Contribution to journalArticleAcademicpeer-review

    9 Citations (Scopus)
    149 Downloads (Pure)

    Abstract

    ABSTRACT: Card sorting is a method for eliciting mental models and is frequently used for creating efficient website navigation structures. The present studies set out to validate card sorting by linking browsing performance to the degree of match between the mental model and the navigation structure. First, a card sorting study was conducted (n = 27) to elicit users’ mental model of municipal websites. Second, performance was measured for a number of search tasks with varying degrees of congruence with users’ mental model (n = 50). Analysis by linear mixed-effect models suggests that the match between mental model and website structure has no effect on browsing performance. We discuss possible reasons and consequences of the failure to validate card sorting for designing navigation structures of informational websites.

    Original languageEnglish
    Pages (from-to)452-470
    Number of pages19
    JournalBehaviour & information technology
    Volume35
    Issue number6
    DOIs
    Publication statusPublished - 2 Jun 2016

    Keywords

    • Card sorting
    • e-government
    • mental model
    • menu navigation performance
    • usability
    • websites

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