Linking market orientation, innovation, unlearning and performance: a muliple mediation model

Antonio L. Leal-Rodríguez; José L. Roldán; Jaime Ortega-Gutiérrez

doi:10.3990/2.328

Linking market orientation, innovation, unlearning and performance: a muliple mediation model

Antonio L. Leal-Rodríguez, José L. Roldán, Jaime Ortega-Gutiérrez

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Abstract

Many studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. The present research model explores this topic further by including within the model the links between organizations' innovation outcomes, its process of organizational unlearning and business performance. In particular, the model empirically tests the mediating role of innovation outcomes and organizational unlearning in the relationship between market orientation and business performance. The present study uses a sample of 145 firms from the Spanish automotive components manufacturing sector and employs partial least squares (PLS) in order to test the research hypotheses.

Original language	English
Title of host publication	Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling
Subtitle of host publication	The Conference for PLS Users
Editors	Jörg Henseler, Christian Ringle, José Roldán, Gabriel Cepeda
Place of Publication	Enschede
Publisher	University of Twente
Number of pages	12
ISBN (Print)	9789036540568
DOIs	https://doi.org/10.3990/2.328
Publication status	Published - 2015
Externally published	Yes
Event	2015 PLS User Conference: 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users - Seville, Spain Duration: 16 Jun 2015 → 19 Jun 2015

Conference

Conference	2015 PLS User Conference
Country/Territory	Spain
City	Seville
Period	16/06/15 → 19/06/15

Access to Document

10.3990/2.328

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Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users
Henseler, J., Ringle, C., Roldán, J. & Cepeda, G., 2015, Enschede: University of Twente. 414 p.
Research output: Book/Report › Book editing › Popular

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Leal-Rodríguez, A. L., Roldán, J. L., & Ortega-Gutiérrez, J. (2015). Linking market orientation, innovation, unlearning and performance: a muliple mediation model. In J. Henseler, C. Ringle, J. Roldán, & G. Cepeda (Eds.), Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users University of Twente. https://doi.org/10.3990/2.328

Leal-Rodríguez, Antonio L. ; Roldán, José L. ; Ortega-Gutiérrez, Jaime. / Linking market orientation, innovation, unlearning and performance : a muliple mediation model. Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. editor / Jörg Henseler ; Christian Ringle ; José Roldán ; Gabriel Cepeda. Enschede : University of Twente, 2015.

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abstract = "Many studies uphold market orientation as a key factor in creating and sustaining a firm{\textquoteright}s competitive advantage. The present research model explores this topic further by including within the model the links between organizations' innovation outcomes, its process of organizational unlearning and business performance. In particular, the model empirically tests the mediating role of innovation outcomes and organizational unlearning in the relationship between market orientation and business performance. The present study uses a sample of 145 firms from the Spanish automotive components manufacturing sector and employs partial least squares (PLS) in order to test the research hypotheses.",

author = "Leal-Rodr{\'i}guez, {Antonio L.} and Rold{\'a}n, {Jos{\'e} L.} and Jaime Ortega-Guti{\'e}rrez",

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booktitle = "Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling",

publisher = "University of Twente",

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note = "2015 PLS User Conference : 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users ; Conference date: 16-06-2015 Through 19-06-2015",

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Leal-Rodríguez, AL, Roldán, JL & Ortega-Gutiérrez, J 2015, Linking market orientation, innovation, unlearning and performance: a muliple mediation model. in J Henseler, C Ringle, J Roldán & G Cepeda (eds), Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. University of Twente, Enschede, 2015 PLS User Conference, Seville, Spain, 16/06/15. https://doi.org/10.3990/2.328

Linking market orientation, innovation, unlearning and performance: a muliple mediation model. / Leal-Rodríguez, Antonio L.; Roldán, José L.; Ortega-Gutiérrez, Jaime.
Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. ed. / Jörg Henseler; Christian Ringle; José Roldán; Gabriel Cepeda. Enschede: University of Twente, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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T1 - Linking market orientation, innovation, unlearning and performance

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PY - 2015

Y1 - 2015

N2 - Many studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. The present research model explores this topic further by including within the model the links between organizations' innovation outcomes, its process of organizational unlearning and business performance. In particular, the model empirically tests the mediating role of innovation outcomes and organizational unlearning in the relationship between market orientation and business performance. The present study uses a sample of 145 firms from the Spanish automotive components manufacturing sector and employs partial least squares (PLS) in order to test the research hypotheses.

AB - Many studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. The present research model explores this topic further by including within the model the links between organizations' innovation outcomes, its process of organizational unlearning and business performance. In particular, the model empirically tests the mediating role of innovation outcomes and organizational unlearning in the relationship between market orientation and business performance. The present study uses a sample of 145 firms from the Spanish automotive components manufacturing sector and employs partial least squares (PLS) in order to test the research hypotheses.

U2 - 10.3990/2.328

DO - 10.3990/2.328

M3 - Conference contribution

SN - 9789036540568

BT - Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling

A2 - Henseler, Jörg

A2 - Ringle, Christian

A2 - Roldán, José

A2 - Cepeda, Gabriel

PB - University of Twente

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Y2 - 16 June 2015 through 19 June 2015

ER -

Leal-Rodríguez AL, Roldán JL, Ortega-Gutiérrez J. Linking market orientation, innovation, unlearning and performance: a muliple mediation model. In Henseler J, Ringle C, Roldán J, Cepeda G, editors, Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. Enschede: University of Twente. 2015 doi: 10.3990/2.328

Linking market orientation, innovation, unlearning and performance: a muliple mediation model

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Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users

Cite this