Linking the puzzle: Customer attractiveness, supplier satisfaction and preferred customer status

Holger Schiele, Jasper Veldman, L. Hüttinger

    Research output: Contribution to conferencePaperAcademic

    Original languageEnglish
    Pages-
    Publication statusPublished - 1 Jun 2011
    Event11th Conference of the European Academy of Management, EURAM 2011: Management Culture in the 21st Century - Tallinn, Estonia
    Duration: 1 Jun 20114 Jun 2011
    Conference number: 11

    Conference

    Conference11th Conference of the European Academy of Management, EURAM 2011
    Abbreviated titleEURAM
    CountryEstonia
    CityTallinn
    Period1/06/114/06/11

    Keywords

    • METIS-278145

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