Linking the puzzle: Customer attractiveness, supplier satisfaction and preferred customer status

Holger Schiele, Jasper Veldman, Lisa Hüttinger

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 1 Jun 2011
    Event11th Conference of the European Academy of Management, EURAM 2011: Management Culture in the 21st Century - Tallinn, Estonia
    Duration: 1 Jun 20114 Jun 2011
    Conference number: 11

    Conference

    Conference11th Conference of the European Academy of Management, EURAM 2011
    Abbreviated titleEURAM
    Country/TerritoryEstonia
    CityTallinn
    Period1/06/114/06/11

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