Living brands: Consumer reactions towards online-experienced-based marketing communication

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    Original languageDutch
    Title of host publicationAdvances in advertising research (vol. II): Breaking new ground in theory and practicticed p
    EditorsS. Okazaki
    Place of PublicationWiesbaden
    PublisherGabler Verlag
    Number of pages14
    ISBN (Print)978-3-8349-3134-4
    Publication statusPublished - 2011


    • METIS-282490

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