Living brands: Consumer reactions towards online-experienced-based marketing communication

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	Dutch
Title of host publication	Advances in advertising research (vol. II): Breaking new ground in theory and practicticed p
Editors	S. Okazaki
Place of Publication	Wiesbaden
Publisher	Gabler Verlag
Pages	311-324
Number of pages	14
ISBN (Print)	978-3-8349-3134-4
Publication status	Published - 2011

Keywords

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title = "Living brands: Consumer reactions towards online-experienced-based marketing communication",

keywords = "METIS-282490",

author = "M.L. Fransen and \{van Rompay\}, \{Thomas Johannes Lucas\}",

year = "2011",

language = "Dutch",

isbn = "978-3-8349-3134-4",

pages = "311--324",

editor = "S. Okazaki",

booktitle = "Advances in advertising research (vol. II): Breaking new ground in theory and practicticed p",

publisher = "Gabler Verlag",

address = "Germany",

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Living brands: Consumer reactions towards online-experienced-based marketing communication. / Fransen, M.L.; van Rompay, Thomas Johannes Lucas.
Advances in advertising research (vol. II): Breaking new ground in theory and practicticed p. ed. / S. Okazaki. Wiesbaden: Gabler Verlag, 2011. p. 311-324.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

TY - CHAP

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AU - van Rompay, Thomas Johannes Lucas

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BT - Advances in advertising research (vol. II): Breaking new ground in theory and practicticed p

A2 - Okazaki, S.

PB - Gabler Verlag

CY - Wiesbaden

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