Management innovation in a VUCA world: Challenges and recommendations

Carla C.J.M. Millar, Olaf Groth, John F. Mahon

    Research output: Contribution to journalArticleAcademicpeer-review

    202 Citations (Scopus)
    112 Downloads (Pure)

    Abstract

    Our Call for Papers focused on breaking established patterns and models and showcasing management innovation in a world in which Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) reign. VUCA is both an outcome of disruptive innovation and a driver of it; and frequently VUCA is used as an excuse to avoid planning and action. While research has pursued the four elements independently, interaction and integration have been lacking. This article introduces three papers and offers 15 challenges as well as implicit and explicit recommendations to manage in the unpredictable and challenging VUCA world.

    Original languageEnglish
    Pages (from-to)5-14
    Number of pages10
    JournalCalifornia management review
    Volume61
    Issue number1
    DOIs
    Publication statusPublished - 1 Nov 2018

    Keywords

    • Capabilities
    • Customer satisfaction
    • Ecosystems
    • Innovation focused strategy
    • Leadership development
    • VUCA
    • n/a OA procedure

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