Fingerprint Dive into the research topics of 'Managers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?'. Together they form a unique fingerprint.
- Sort by
- Weight
- Alphabetically
Managers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?
Jörg Henseler, Bradley Wilson, Kate Westberg
Research output: Contribution to journal › Article › Academic