Managing Sino-Western Joint Ventures: Product Selection Strategy

Erik J. de Bruijn; Xianfeng Jia

Managing Sino-Western Joint Ventures: Product Selection Strategy

Erik J. de Bruijn, Xianfeng Jia

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Abstract

In many Chinese-foreign equity joint ventures the transfer of technology is an important issue. One of the crucial steps in the technology transfer process is the product selection. This process is determined by a number of factors which are specific to the Chinese business environment. This paper analyses some specific factors impacting on product selection based on information derived from questionnaires, interviews with managers and case studies. The key factors of the process of product selection are identified.

Original language	English
Pages (from-to)	335-360
Number of pages	26
Journal	Management international review
Volume	33
Issue number	4
Publication status	Published - 1993

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https://www.jstor.org/stable/40228169

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title = "Managing Sino-Western Joint Ventures: Product Selection Strategy",

abstract = "In many Chinese-foreign equity joint ventures the transfer of technology is an important issue. One of the crucial steps in the technology transfer process is the product selection. This process is determined by a number of factors which are specific to the Chinese business environment. This paper analyses some specific factors impacting on product selection based on information derived from questionnaires, interviews with managers and case studies. The key factors of the process of product selection are identified.",

author = "{de Bruijn}, {Erik J.} and Xianfeng Jia",

year = "1993",

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T2 - Product Selection Strategy

AU - de Bruijn, Erik J.

AU - Jia, Xianfeng

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N2 - In many Chinese-foreign equity joint ventures the transfer of technology is an important issue. One of the crucial steps in the technology transfer process is the product selection. This process is determined by a number of factors which are specific to the Chinese business environment. This paper analyses some specific factors impacting on product selection based on information derived from questionnaires, interviews with managers and case studies. The key factors of the process of product selection are identified.

AB - In many Chinese-foreign equity joint ventures the transfer of technology is an important issue. One of the crucial steps in the technology transfer process is the product selection. This process is determined by a number of factors which are specific to the Chinese business environment. This paper analyses some specific factors impacting on product selection based on information derived from questionnaires, interviews with managers and case studies. The key factors of the process of product selection are identified.

M3 - Article

VL - 33

SP - 335

EP - 360

JO - Management international review

JF - Management international review

SN - 0938-8249

IS - 4

ER -