Managing Sino-Western Joint Ventures: Product Selection Strategy

In many Chinese-foreign equity joint ventures the transfer of technology is an important issue. One of the crucial steps in the technology transfer process is the product selection. This process is determined by a number of factors which are specific to the Chinese business environment. This paper analyses some specific factors impacting on product selection based on information derived from questionnaires, interviews with managers and case studies. The key factors of the process of product selection are identified.