Mapping the Attention-Conversion Funnel from Exposure to Memory of Instagram In-Feed Advertising

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Original language	English
Title of host publication	NeuroBusiness Conference: Bridging Neuroscience for Enhanced Business Performance
Subtitle of host publication	Book of Abstracts, University of Dubrovnik, 18-19 September 2025, Dubrovnik, Croatia
Publisher	University of Dubrovnik
Pages	21-22
Number of pages	2
ISBN (Electronic)	978-953-7153-83-0
Publication status	Published - 2025
Event	NeuroBusiness Conference 2025 - Dubrovnik, Croatia Duration: 18 Sept 2025 → 19 Sept 2025

Access to Document

@inproceedings{62163b2e98104a63bb0d12cd69a7109d,

title = "Mapping the Attention-Conversion Funnel from Exposure to Memory of Instagram In-Feed Advertising",

author = "Maike Huebner and Julia Thalmann and J{\"o}rg Henseler",

year = "2025",

language = "English",

pages = "21--22",

booktitle = "NeuroBusiness Conference: Bridging Neuroscience for Enhanced Business Performance",

publisher = "University of Dubrovnik",

note = "NeuroBusiness Conference 2025 ; Conference date: 18-09-2025 Through 19-09-2025",

}

Huebner, M, Thalmann, J & Henseler, J 2025, Mapping the Attention-Conversion Funnel from Exposure to Memory of Instagram In-Feed Advertising. in NeuroBusiness Conference: Bridging Neuroscience for Enhanced Business Performance: Book of Abstracts, University of Dubrovnik, 18-19 September 2025, Dubrovnik, Croatia. University of Dubrovnik, pp. 21-22, NeuroBusiness Conference 2025, Dubrovnik, Croatia, 18/09/25.

Mapping the Attention-Conversion Funnel from Exposure to Memory of Instagram In-Feed Advertising. / Huebner, Maike; Thalmann, Julia; Henseler, Jörg.
NeuroBusiness Conference: Bridging Neuroscience for Enhanced Business Performance: Book of Abstracts, University of Dubrovnik, 18-19 September 2025, Dubrovnik, Croatia. University of Dubrovnik, 2025. p. 21-22.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Mapping the Attention-Conversion Funnel from Exposure to Memory of Instagram In-Feed Advertising

AU - Huebner, Maike

AU - Thalmann, Julia

AU - Henseler, Jörg

PY - 2025

Y1 - 2025

M3 - Conference contribution

SP - 21

EP - 22

BT - NeuroBusiness Conference: Bridging Neuroscience for Enhanced Business Performance

PB - University of Dubrovnik

T2 - NeuroBusiness Conference 2025

Y2 - 18 September 2025 through 19 September 2025

ER -