Market orientation as organizational capability: the implementation issue

E.M. van Raaij, J.W. Stoelhorst, J.M.L. van Engelen (rug)

    Research output: Book/ReportReportOther research output

    Original languageEnglish
    Place of PublicationEnschede
    PublisherUniversity of Twente
    Publication statusPublished - 12 Jul 2000

    Publication series

    NameT&M Research Report
    No.2000W-001 CM&M-006

    Keywords

    • METIS-128160

    Cite this

    van Raaij, E. M., Stoelhorst, J. W., & van Engelen (rug), J. M. L. (2000). Market orientation as organizational capability: the implementation issue. (T&M Research Report; No. 2000W-001 CM&M-006). Enschede: University of Twente.