@inproceedings{73e531d3810c4ca8a5ed609689ae535b,
title = "Market orientation: Exploring the implementation issue",
author = "{van Raaij}, E.M. and {van Engelen}, J.M.L. and J.W. Stoelhorst",
year = "1998",
month = jan,
day = "1",
language = "English",
isbn = "1-877156-07-8",
pages = "2741--2753",
editor = "B.J. Gray and K.R. Deans",
booktitle = "Marketing Connections",
publisher = "University of Otago",
address = "New Zealand",
note = "Australia-New Zealand Marketing Academy Conference, ANZMAC 1998 ; Conference date: 30-11-1998 Through 02-12-1998",
}