Market orientation: Exploring the implementation issue

E.M. van Raaij, J.M.L. van Engelen, J.W. Stoelhorst

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationMarketing Connections
    Subtitle of host publicationProceedings of the Australia-New Zealand Marketing Academy Conference, ANZMAC '98, Dunedin, New Zealand 30 November - 2 December, 1998
    EditorsB.J. Gray, K.R. Deans
    Place of PublicationDunedin, New Zealand
    PublisherUniversity of Otago
    Pages2741-2753
    Number of pages14
    ISBN (Print)1-877156-07-8
    Publication statusPublished - 1 Jan 1998
    EventAustralia-New Zealand Marketing Academy Conference, ANZMAC 1998 - Dunedin, New Zealand
    Duration: 30 Nov 19982 Dec 1998

    Conference

    ConferenceAustralia-New Zealand Marketing Academy Conference, ANZMAC 1998
    Country/TerritoryNew Zealand
    CityDunedin
    Period30/11/982/12/98

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