Market orientation: Exploring the implementation issue

E.M. van Raaij; J.M.L. van Engelen; J.W. Stoelhorst

Market orientation: Exploring the implementation issue

E.M. van Raaij, J.M.L. van Engelen, J.W. Stoelhorst

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Marketing Connections
Subtitle of host publication	Proceedings of the Australia-New Zealand Marketing Academy Conference, ANZMAC '98, Dunedin, New Zealand 30 November - 2 December, 1998
Editors	B.J. Gray, K.R. Deans
Place of Publication	Dunedin, New Zealand
Publisher	University of Otago
Pages	2741-2753
Number of pages	14
ISBN (Print)	1-877156-07-8
Publication status	Published - 1 Jan 1998
Event	Australia-New Zealand Marketing Academy Conference, ANZMAC 1998 - Dunedin, New Zealand Duration: 30 Nov 1998 → 2 Dec 1998

Conference

Conference	Australia-New Zealand Marketing Academy Conference, ANZMAC 1998
Country/Territory	New Zealand
City	Dunedin
Period	30/11/98 → 2/12/98

Cite this

van Raaij, E.M. ; van Engelen, J.M.L. ; Stoelhorst, J.W. / Market orientation : Exploring the implementation issue. Marketing Connections: Proceedings of the Australia-New Zealand Marketing Academy Conference, ANZMAC '98, Dunedin, New Zealand 30 November - 2 December, 1998. editor / B.J. Gray ; K.R. Deans. Dunedin, New Zealand : University of Otago, 1998. pp. 2741-2753

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title = "Market orientation: Exploring the implementation issue",

author = "{van Raaij}, E.M. and {van Engelen}, J.M.L. and J.W. Stoelhorst",

year = "1998",

month = jan,

day = "1",

language = "English",

isbn = "1-877156-07-8",

pages = "2741--2753",

editor = "B.J. Gray and K.R. Deans",

booktitle = "Marketing Connections",

publisher = "University of Otago",

address = "New Zealand",

note = "Australia-New Zealand Marketing Academy Conference, ANZMAC 1998 ; Conference date: 30-11-1998 Through 02-12-1998",

}

van Raaij, EM, van Engelen, JML & Stoelhorst, JW 1998, Market orientation: Exploring the implementation issue. in BJ Gray & KR Deans (eds), Marketing Connections: Proceedings of the Australia-New Zealand Marketing Academy Conference, ANZMAC '98, Dunedin, New Zealand 30 November - 2 December, 1998. University of Otago, Dunedin, New Zealand, pp. 2741-2753, Australia-New Zealand Marketing Academy Conference, ANZMAC 1998, Dunedin, New Zealand, 30/11/98.

Market orientation : Exploring the implementation issue. / van Raaij, E.M.; van Engelen, J.M.L.; Stoelhorst, J.W.

Marketing Connections: Proceedings of the Australia-New Zealand Marketing Academy Conference, ANZMAC '98, Dunedin, New Zealand 30 November - 2 December, 1998. ed. / B.J. Gray; K.R. Deans. Dunedin, New Zealand : University of Otago, 1998. p. 2741-2753.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Market orientation

T2 - Australia-New Zealand Marketing Academy Conference, ANZMAC 1998

AU - van Raaij, E.M.

AU - van Engelen, J.M.L.

AU - Stoelhorst, J.W.

PY - 1998/1/1

Y1 - 1998/1/1

M3 - Conference contribution

SN - 1-877156-07-8

SP - 2741

EP - 2753

BT - Marketing Connections

A2 - Gray, B.J.

A2 - Deans, K.R.

PB - University of Otago

CY - Dunedin, New Zealand

Y2 - 30 November 1998 through 2 December 1998

ER -