Market orientation: Exploring the implementation issue

E.M. van Raaij, J.M.L. van Engelen (rug), J.W. Stoelhorst

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationB.J. Gray & K.R. Deans (eds.) Marketing Connections, Proceedings of the ANZMAC (Australia New Zealand Marketing Academy Conference) 30 November - 2 December 1998
    Place of PublicationDunedin, New Zealand
    Pages2741-2753
    Number of pages14
    Publication statusPublished - 1 Jan 1998

    Keywords

    • METIS-125315

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