Market orientation: Exploring the implementation issue

E.M. van Raaij; J.M.L. van Engelen (rug); J.W. Stoelhorst

Market orientation: Exploring the implementation issue

E.M. van Raaij, J.M.L. van Engelen (rug), J.W. Stoelhorst

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	Undefined
Title of host publication	B.J. Gray & K.R. Deans (eds.) Marketing Connections, Proceedings of the ANZMAC (Australia New Zealand Marketing Academy Conference) 30 November - 2 December 1998
Place of Publication	Dunedin, New Zealand
Pages	2741-2753
Number of pages	14
Publication status	Published - 1 Jan 1998

Keywords

METIS-125315

Cite this

@inproceedings{73e531d3810c4ca8a5ed609689ae535b,

title = "Market orientation: Exploring the implementation issue",

keywords = "METIS-125315",

author = "{van Raaij}, E.M. and {van Engelen (rug)}, J.M.L. and J.W. Stoelhorst",

year = "1998",

month = "1",

day = "1",

language = "Undefined",

isbn = "18-771-5607-8",

pages = "2741--2753",

booktitle = "B.J. Gray & K.R. Deans (eds.) Marketing Connections, Proceedings of the ANZMAC (Australia New Zealand Marketing Academy Conference) 30 November - 2 December 1998",

}

Market orientation: Exploring the implementation issue. / van Raaij, E.M.; van Engelen (rug), J.M.L.; Stoelhorst, J.W.

B.J. Gray & K.R. Deans (eds.) Marketing Connections, Proceedings of the ANZMAC (Australia New Zealand Marketing Academy Conference) 30 November - 2 December 1998. Dunedin, New Zealand, 1998. p. 2741-2753.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Market orientation: Exploring the implementation issue

AU - van Raaij, E.M.

AU - van Engelen (rug), J.M.L.

AU - Stoelhorst, J.W.

PY - 1998/1/1

Y1 - 1998/1/1

KW - METIS-125315

M3 - Conference contribution

SN - 18-771-5607-8

SP - 2741

EP - 2753

BT - B.J. Gray & K.R. Deans (eds.) Marketing Connections, Proceedings of the ANZMAC (Australia New Zealand Marketing Academy Conference) 30 November - 2 December 1998

CY - Dunedin, New Zealand

ER -