Marketing & Intangibles: Making the tangible intangible and vice versa

    Research output: Contribution to conferencePaperAcademic

    Original languageEnglish
    Publication statusPublished - 2005
    Event1st Workshop on visualising, measuring, and managing intangibles and intellectual capital, EIASM - OECD - Ferrara, Italy
    Duration: 18 Oct 200520 Oct 2005
    Conference number: 1

    Conference

    Conference1st Workshop on visualising, measuring, and managing intangibles and intellectual capital, EIASM - OECD
    Abbreviated titleEIASM
    CountryItaly
    CityFerrara
    Period18/10/0520/10/05

    Keywords

    • METIS-230986

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