Marketing ignorance and the validity of Narver and Slater's MKTOR scale in high-tech Russian firms

Mariska Roersen, Jeroen Kraaijenbrink, Arend J. Groen

    Research output: Contribution to journalArticleAcademicpeer-review

    13 Citations (Scopus)
    33 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'Marketing ignorance and the validity of Narver and Slater's MKTOR scale in high-tech Russian firms'. Together they form a unique fingerprint.

    Social Sciences

    Economics, Econometrics and Finance