Marketing science’s lack of managerial relevance: Is design science research the answer?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Forum Markenforschung 2023
Editors	Holger J. Schmidt, Carsten Baumgarth, Jörn Redler
Place of Publication	Wiesbaden
Publisher	Springer
Pages	99-109
ISBN (Electronic)	978-3-658-46109-6
ISBN (Print)	978-3-658-46108-9
DOIs	https://doi.org/10.1007/978-3-658-46109-6_7
Publication status	Published - 2025

Keywords

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title = "Marketing science{\textquoteright}s lack of managerial relevance: Is design science research the answer?",

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author = "Halstrick, \{Benedikt Thomas\} and J{\"o}rg Henseler and Schmidt, \{Holger J.\}",

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Marketing science’s lack of managerial relevance: Is design science research the answer? / Halstrick, Benedikt Thomas ; Henseler, Jörg; Schmidt, Holger J.
Forum Markenforschung 2023. ed. / Holger J. Schmidt; Carsten Baumgarth; Jörn Redler. Wiesbaden: Springer, 2025. p. 99-109.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

TY - CHAP

T1 - Marketing science’s lack of managerial relevance

T2 - Is design science research the answer?

AU - Halstrick, Benedikt Thomas

AU - Henseler, Jörg

AU - Schmidt, Holger J.

PY - 2025

Y1 - 2025

KW - NLA

U2 - 10.1007/978-3-658-46109-6_7

DO - 10.1007/978-3-658-46109-6_7

M3 - Chapter

SN - 978-3-658-46108-9

SP - 99

EP - 109

BT - Forum Markenforschung 2023

A2 - Schmidt, Holger J.

A2 - Baumgarth, Carsten

A2 - Redler, Jörn

PB - Springer

CY - Wiesbaden

ER -