| Original language | English |
|---|---|
| Place of Publication | Enschede |
| Publisher | University of Twente, School of Management Studies |
| Number of pages | 23 |
| Publication status | Published - 1 Jan 1989 |
Keywords
- METIS-127516
Marketing technology-based products
Horst Bender
Research output: Book/Report › Inaugural speech › Other research output