Matching communication modalities: The effects of modality congruence and processing style on brand evaluation and brand choice

M.L. Fransen, B.M. Fennis, Adriaan T.H. Pruyn

    Research output: Contribution to journalArticleAcademicpeer-review

    Original languageUndefined
    Pages (from-to)576-598
    Number of pages23
    JournalCommunication research
    Volume37
    Issue number4
    Publication statusPublished - 2010

    Keywords

    • METIS-270033

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