Fransen, M. L., Fennis, B. M., & Pruyn, A. T. H. (2010). Matching communication modalities: The effects of modality congruence and processing style on brand evaluation and brand choice. Communication research, 37(4), 576-598.
M.L. Fransen, B.M. Fennis, Adriaan T.H. Pruyn
Research output: Contribution to journal › Article › Academic › peer-review