Matching communication modalities: The effects of modality congruence and processing style on brand evaluation and brand choice

M.L. Fransen, B.M. Fennis, Adriaan T.H. Pruyn

Research output: Contribution to journal › Article › Academic › peer-review

Cite this

@article{04023fc4966a494fbdbc93d2abc23778,

title = "Matching communication modalities: The effects of modality congruence and processing style on brand evaluation and brand choice",

keywords = "METIS-270033",

author = "M.L. Fransen and B.M. Fennis and Pruyn, {Adriaan T.H.}",

year = "2010",

language = "Undefined",

volume = "37",

pages = "576--598",

journal = "Communication research",

issn = "0093-6502",

publisher = "SAGE Publications",

number = "4",

}