Matching media: information need and new media choice

Lidwien van de Wijngaert

Research output: ThesisPhD Thesis - Research UT, graduation UT

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Abstract

Suppose you find yourself in the following situation: Your nephew collects pictures of aeroplanes. He misses only one picture: that of an Antonov AN2. You want to get him that picture. What medium would you choose to find an answer to this question? Would you search the Internet, pick up the telephone, or go to a library? The success of new media depends on the degree to which they fulfil user needs. In this research media choice is explained from characteristics of the information need such as topicality, uniqueness, and interactivity, and characteristics of the user such as (physical and cognitive) accessibility.
This research offers a method to find out what information needs are fulfilled with what media. Making the right match will increase the chances for success for new media.
Original languageEnglish
Awarding Institution
  • Utrecht University
Supervisors/Advisors
  • Groebel, J., Supervisor, External person
  • de Wit, D., Co-Supervisor, External person
Award date21 Jan 1999
Place of PublicationEnschede
Publisher
Print ISBNs90-393-1760-7
Publication statusPublished - 21 Jan 1999
Externally publishedYes

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