Measuring Quality of Mediated Social Communication

Navya N. Sharan; Alexander Toet; Tina Mioch; Omar Niamut; Jan B.F. van Erp

doi:10.54941/ahfe100842

Measuring Quality of Mediated Social Communication

Navya N. Sharan, Alexander Toet, Tina Mioch, Omar Niamut, Jan B.F. van Erp

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Abstract

We recently developed the Holistic Social Presence Questionnaire (HSPQ) to measure the quality of mediated social communication experiences. Initial re-search confirmed the content and face validity of the HSPQ. This study investi-gates the convergent validity and sensitivity of the HSPQ. Participants completed a decision-making task in groups using either Microsoft Teams or Mibo to com-municate with each other. Upon completing the task, participants rated items from the HSPQ and the validated Networked Minds Questionnaire (NMQ). We ex-pected that Mibo would induce a stronger sense of social presence than MS Teams, since it involves self-movement, orientation, group-forming and spatial audio. The HSPQ showed convergent validity with the NMQ: the ratings on both questionnaires were significantly correlated. However, both the NMQ and HSPQ indicated that participants experienced no significant difference in social presence between both conditions. Hence, further research involving a more immersive communication tool that induces a stronger sense of social presence is needed to assess the sensitivity of the HSPQ.

Original language	English
Title of host publication	Human Interaction & Emerging Technologies (IHIET-AI 2022): Artificial Intelligence & Future Applications
Subtitle of host publication	Proceedings of the 7th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Applications, April 21-23, 2022, Virtual Conference, Lausanne, Switzerland
Editors	Tareq Ahram, Redha Taiar
Publisher	AHFE Conference
Number of pages	7
ISBN (Electronic)	978-1-7923-8989-4
DOIs	https://doi.org/10.54941/ahfe100842
Publication status	Published - 2022
Event	7th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Intelligence, IHIET-AI 2022 - Virtual Event, Lausanne, Switzerland Duration: 22 Aug 2022 → 24 Aug 2022 Conference number: 7

Publication series

Name	AHFE International
Publisher	AHFE
Volume	23

Conference

Conference	7th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Intelligence, IHIET-AI 2022
Abbreviated title	IHIET-AI
Country/Territory	Switzerland
City	Lausanne
Period	22/08/22 → 24/08/22

Keywords

Mediated social communication
Social presence
Quality of experience

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10.54941/ahfe100842Licence: CC BY

ArticleFinal published version, 1.32 MBLicence: CC BY

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Sharan, N. N., Toet, A., Mioch, T., Niamut, O., & van Erp, J. B. F. (2022). Measuring Quality of Mediated Social Communication. In T. Ahram, & R. Taiar (Eds.), Human Interaction & Emerging Technologies (IHIET-AI 2022): Artificial Intelligence & Future Applications: Proceedings of the 7th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Applications, April 21-23, 2022, Virtual Conference, Lausanne, Switzerland (AHFE International; Vol. 23). AHFE Conference. https://doi.org/10.54941/ahfe100842

Sharan, Navya N. ; Toet, Alexander ; Mioch, Tina et al. / Measuring Quality of Mediated Social Communication. Human Interaction & Emerging Technologies (IHIET-AI 2022): Artificial Intelligence & Future Applications: Proceedings of the 7th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Applications, April 21-23, 2022, Virtual Conference, Lausanne, Switzerland. editor / Tareq Ahram ; Redha Taiar. AHFE Conference, 2022. (AHFE International).

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title = "Measuring Quality of Mediated Social Communication",

abstract = "We recently developed the Holistic Social Presence Questionnaire (HSPQ) to measure the quality of mediated social communication experiences. Initial re-search confirmed the content and face validity of the HSPQ. This study investi-gates the convergent validity and sensitivity of the HSPQ. Participants completed a decision-making task in groups using either Microsoft Teams or Mibo to com-municate with each other. Upon completing the task, participants rated items from the HSPQ and the validated Networked Minds Questionnaire (NMQ). We ex-pected that Mibo would induce a stronger sense of social presence than MS Teams, since it involves self-movement, orientation, group-forming and spatial audio. The HSPQ showed convergent validity with the NMQ: the ratings on both questionnaires were significantly correlated. However, both the NMQ and HSPQ indicated that participants experienced no significant difference in social presence between both conditions. Hence, further research involving a more immersive communication tool that induces a stronger sense of social presence is needed to assess the sensitivity of the HSPQ.",

keywords = "Mediated social communication, Social presence, Quality of experience",

author = "Sharan, {Navya N.} and Alexander Toet and Tina Mioch and Omar Niamut and {van Erp}, {Jan B.F.}",

year = "2022",

doi = "10.54941/ahfe100842",

language = "English",

series = "AHFE International",

publisher = "AHFE Conference",

editor = "Tareq Ahram and Redha Taiar",

booktitle = "Human Interaction & Emerging Technologies (IHIET-AI 2022): Artificial Intelligence & Future Applications",

note = "7th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Intelligence, IHIET-AI 2022<br/>, IHIET-AI ; Conference date: 22-08-2022 Through 24-08-2022",

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Sharan, NN, Toet, A, Mioch, T, Niamut, O & van Erp, JBF 2022, Measuring Quality of Mediated Social Communication. in T Ahram & R Taiar (eds), Human Interaction & Emerging Technologies (IHIET-AI 2022): Artificial Intelligence & Future Applications: Proceedings of the 7th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Applications, April 21-23, 2022, Virtual Conference, Lausanne, Switzerland. AHFE International, vol. 23, AHFE Conference, 7th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Intelligence, IHIET-AI 2022
, Lausanne, Switzerland, 22/08/22. https://doi.org/10.54941/ahfe100842

Measuring Quality of Mediated Social Communication. / Sharan, Navya N.; Toet, Alexander; Mioch, Tina et al.
Human Interaction & Emerging Technologies (IHIET-AI 2022): Artificial Intelligence & Future Applications: Proceedings of the 7th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Applications, April 21-23, 2022, Virtual Conference, Lausanne, Switzerland. ed. / Tareq Ahram; Redha Taiar. AHFE Conference, 2022. (AHFE International; Vol. 23).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AB - We recently developed the Holistic Social Presence Questionnaire (HSPQ) to measure the quality of mediated social communication experiences. Initial re-search confirmed the content and face validity of the HSPQ. This study investi-gates the convergent validity and sensitivity of the HSPQ. Participants completed a decision-making task in groups using either Microsoft Teams or Mibo to com-municate with each other. Upon completing the task, participants rated items from the HSPQ and the validated Networked Minds Questionnaire (NMQ). We ex-pected that Mibo would induce a stronger sense of social presence than MS Teams, since it involves self-movement, orientation, group-forming and spatial audio. The HSPQ showed convergent validity with the NMQ: the ratings on both questionnaires were significantly correlated. However, both the NMQ and HSPQ indicated that participants experienced no significant difference in social presence between both conditions. Hence, further research involving a more immersive communication tool that induces a stronger sense of social presence is needed to assess the sensitivity of the HSPQ.

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Sharan NN, Toet A, Mioch T, Niamut O, van Erp JBF. Measuring Quality of Mediated Social Communication. In Ahram T, Taiar R, editors, Human Interaction & Emerging Technologies (IHIET-AI 2022): Artificial Intelligence & Future Applications: Proceedings of the 7th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Applications, April 21-23, 2022, Virtual Conference, Lausanne, Switzerland. AHFE Conference. 2022. (AHFE International). doi: 10.54941/ahfe100842

Measuring Quality of Mediated Social Communication

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