Measuring Social Media Activity: An Index Development and Validation.

M. Zinck Stagno; Efthymios Constantinides

Measuring Social Media Activity: An Index Development and Validation.

M. Zinck Stagno
, Efthymios Constantinides

Research output: Contribution to conference › Paper

Original language	English
Pages	-
Publication status	Published - 22 May 2012
Event	41st EMAC Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal Duration: 23 May 2012 → 26 May 2012 Conference number: 41

Conference

Conference	41st EMAC Annual Conference 2012
Abbreviated title	EMAC
Country/Territory	Portugal
City	Lisbon
Period	23/05/12 → 26/05/12

Keywords

METIS-287476

Cite this

@conference{455e5ddf98994b8196abcee1bbad79c9,

title = "Measuring Social Media Activity: An Index Development and Validation.",

keywords = "METIS-287476",

author = "\{Zinck Stagno\}, M. and Efthymios Constantinides",

year = "2012",

month = may,

day = "22",

language = "English",

pages = "--",

note = "41st EMAC Annual Conference 2012 : Marketing to Citizens: Going beyond Customers and Consumers, EMAC ; Conference date: 23-05-2012 Through 26-05-2012",

}