Measuring the effects of social media participation on political party communities

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

5 Citations (Scopus)

Abstract

Political parties can potentially benefit from Social Media to shape interactions between their members. This chapter presents the Social Media Participation Model (SMPM), which measures the effects of Social Media Participation on political party communities. As people and politicians increasingly adopt Social Media, measuring the effects of Social Media participation on party communities has become more important. However, a literature review revealed that currently there are few measurement methods. Furthermore, most politicians do not know how to use Social Media effectively. Therefore, we propose the Social Media Participation Model that reflects two concepts: Social Media Participation and Community Participation. To measure Social Media Participation, we developed the Social Media Indicator to assess the Social Media use by politicians. Additionally, we integrate media choice theory to evaluate appropriateness of Social Media for certain tasks and strategies. For measuring Community Participation, we deploy the following two constructs: Community Engagement and Sense of Community. By obtaining results from the Social Media Participation Model, it will be clear which use of Social Media positively influence member participation within political communities. This model is the first step in developing a standardized instrument to explore the impact of Social Media Participation on Community Participation.
Original languageEnglish
Title of host publicationWeb 2.0 Technologies and Democratic Governance : political, policy and management implications
EditorsC. Reddick, S.K. Aikins
Place of PublicationNew York
PublisherSpringer
Pages201-217
Number of pages17
ISBN (Print)978-1-4614-1447-6
DOIs
Publication statusPublished - 2012

Publication series

NamePublic administration and information technology
PublisherSpringer
Numbervol. 1
Volume1, part 3

Fingerprint

social media
participation
community
politician
measurement method
know how

Keywords

  • HMI-MR: MULTIMEDIA RETRIEVAL
  • EWI-23029

Cite this

Effing, R., van Hillegersberg, J., & Huibers, T. (2012). Measuring the effects of social media participation on political party communities. In C. Reddick, & S. K. Aikins (Eds.), Web 2.0 Technologies and Democratic Governance : political, policy and management implications (pp. 201-217). (Public administration and information technology; Vol. 1, part 3, No. vol. 1). New York: Springer. https://doi.org/10.1007/978-1-4614-1448-3_13
Effing, Robin ; van Hillegersberg, Jos ; Huibers, T. / Measuring the effects of social media participation on political party communities. Web 2.0 Technologies and Democratic Governance : political, policy and management implications. editor / C. Reddick ; S.K. Aikins. New York : Springer, 2012. pp. 201-217 (Public administration and information technology; vol. 1).
@inbook{7e533d90a10a49f7a185d999648d963d,
title = "Measuring the effects of social media participation on political party communities",
abstract = "Political parties can potentially benefit from Social Media to shape interactions between their members. This chapter presents the Social Media Participation Model (SMPM), which measures the effects of Social Media Participation on political party communities. As people and politicians increasingly adopt Social Media, measuring the effects of Social Media participation on party communities has become more important. However, a literature review revealed that currently there are few measurement methods. Furthermore, most politicians do not know how to use Social Media effectively. Therefore, we propose the Social Media Participation Model that reflects two concepts: Social Media Participation and Community Participation. To measure Social Media Participation, we developed the Social Media Indicator to assess the Social Media use by politicians. Additionally, we integrate media choice theory to evaluate appropriateness of Social Media for certain tasks and strategies. For measuring Community Participation, we deploy the following two constructs: Community Engagement and Sense of Community. By obtaining results from the Social Media Participation Model, it will be clear which use of Social Media positively influence member participation within political communities. This model is the first step in developing a standardized instrument to explore the impact of Social Media Participation on Community Participation.",
keywords = "HMI-MR: MULTIMEDIA RETRIEVAL, EWI-23029",
author = "Robin Effing and {van Hillegersberg}, Jos and T. Huibers",
year = "2012",
doi = "10.1007/978-1-4614-1448-3_13",
language = "English",
isbn = "978-1-4614-1447-6",
series = "Public administration and information technology",
publisher = "Springer",
number = "vol. 1",
pages = "201--217",
editor = "C. Reddick and S.K. Aikins",
booktitle = "Web 2.0 Technologies and Democratic Governance : political, policy and management implications",

}

Effing, R, van Hillegersberg, J & Huibers, T 2012, Measuring the effects of social media participation on political party communities. in C Reddick & SK Aikins (eds), Web 2.0 Technologies and Democratic Governance : political, policy and management implications. Public administration and information technology, no. vol. 1, vol. 1, part 3, Springer, New York, pp. 201-217. https://doi.org/10.1007/978-1-4614-1448-3_13

Measuring the effects of social media participation on political party communities. / Effing, Robin; van Hillegersberg, Jos; Huibers, T.

Web 2.0 Technologies and Democratic Governance : political, policy and management implications. ed. / C. Reddick; S.K. Aikins. New York : Springer, 2012. p. 201-217 (Public administration and information technology; Vol. 1, part 3, No. vol. 1).

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

TY - CHAP

T1 - Measuring the effects of social media participation on political party communities

AU - Effing, Robin

AU - van Hillegersberg, Jos

AU - Huibers, T.

PY - 2012

Y1 - 2012

N2 - Political parties can potentially benefit from Social Media to shape interactions between their members. This chapter presents the Social Media Participation Model (SMPM), which measures the effects of Social Media Participation on political party communities. As people and politicians increasingly adopt Social Media, measuring the effects of Social Media participation on party communities has become more important. However, a literature review revealed that currently there are few measurement methods. Furthermore, most politicians do not know how to use Social Media effectively. Therefore, we propose the Social Media Participation Model that reflects two concepts: Social Media Participation and Community Participation. To measure Social Media Participation, we developed the Social Media Indicator to assess the Social Media use by politicians. Additionally, we integrate media choice theory to evaluate appropriateness of Social Media for certain tasks and strategies. For measuring Community Participation, we deploy the following two constructs: Community Engagement and Sense of Community. By obtaining results from the Social Media Participation Model, it will be clear which use of Social Media positively influence member participation within political communities. This model is the first step in developing a standardized instrument to explore the impact of Social Media Participation on Community Participation.

AB - Political parties can potentially benefit from Social Media to shape interactions between their members. This chapter presents the Social Media Participation Model (SMPM), which measures the effects of Social Media Participation on political party communities. As people and politicians increasingly adopt Social Media, measuring the effects of Social Media participation on party communities has become more important. However, a literature review revealed that currently there are few measurement methods. Furthermore, most politicians do not know how to use Social Media effectively. Therefore, we propose the Social Media Participation Model that reflects two concepts: Social Media Participation and Community Participation. To measure Social Media Participation, we developed the Social Media Indicator to assess the Social Media use by politicians. Additionally, we integrate media choice theory to evaluate appropriateness of Social Media for certain tasks and strategies. For measuring Community Participation, we deploy the following two constructs: Community Engagement and Sense of Community. By obtaining results from the Social Media Participation Model, it will be clear which use of Social Media positively influence member participation within political communities. This model is the first step in developing a standardized instrument to explore the impact of Social Media Participation on Community Participation.

KW - HMI-MR: MULTIMEDIA RETRIEVAL

KW - EWI-23029

U2 - 10.1007/978-1-4614-1448-3_13

DO - 10.1007/978-1-4614-1448-3_13

M3 - Chapter

SN - 978-1-4614-1447-6

T3 - Public administration and information technology

SP - 201

EP - 217

BT - Web 2.0 Technologies and Democratic Governance : political, policy and management implications

A2 - Reddick, C.

A2 - Aikins, S.K.

PB - Springer

CY - New York

ER -

Effing R, van Hillegersberg J, Huibers T. Measuring the effects of social media participation on political party communities. In Reddick C, Aikins SK, editors, Web 2.0 Technologies and Democratic Governance : political, policy and management implications. New York: Springer. 2012. p. 201-217. (Public administration and information technology; vol. 1). https://doi.org/10.1007/978-1-4614-1448-3_13