Measuring the Performance in Nation Branding: Capability, Stakeholders and Identity-Oriented Views

L.K. Lee, D.S. Cho, S.J. de Boer

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationProceedings of the 32nd EIBA annual conference, 7-9 December 2006, Fribourg, Switzerland
    PublisherEuropean International Business Academy
    Publication statusPublished - 2006


    • METIS-235452

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