Measuring the Performance in Nation Branding: Capability, Stakeholders and Identity-Oriented Views

L.K. Lee, D.S. Cho, S.J. de Boer

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	Undefined
Title of host publication	Proceedings of the 32nd EIBA annual conference, 7-9 December 2006, Fribourg, Switzerland
Publisher	European International Business Academy
Pages	??-??
Publication status	Published - 2006

Keywords

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title = "Measuring the Performance in Nation Branding: Capability, Stakeholders and Identity-Oriented Views",

keywords = "METIS-235452",

author = "L.K. Lee and D.S. Cho and {de Boer}, S.J.",

year = "2006",

language = "Undefined",

pages = "??--??",

booktitle = "Proceedings of the 32nd EIBA annual conference, 7-9 December 2006, Fribourg, Switzerland",

publisher = "European International Business Academy",

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Proceedings of the 32nd EIBA annual conference, 7-9 December 2006, Fribourg, Switzerland. European International Business Academy, 2006. p. ??-??.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Measuring the Performance in Nation Branding: Capability, Stakeholders and Identity-Oriented Views

AU - Lee, L.K.

AU - Cho, D.S.

AU - de Boer, S.J.

PY - 2006

Y1 - 2006

KW - METIS-235452

M3 - Conference contribution

SP - ??-??

BT - Proceedings of the 32nd EIBA annual conference, 7-9 December 2006, Fribourg, Switzerland

PB - European International Business Academy

ER -