Measuring the usefulness of social media information for new venture development decision-making

Research output: Contribution to journalArticleAcademicpeer-review

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Abstract

Social media are being adopted by a growing number of entrepreneurs. Yet, the majority of academic research has focused on social media as marketing tools. Little is known on how these media are used by entrepreneurs for information acquisition and to what extent entrepreneurs use social media information in their decision-making during venture development. This paper addresses this gap in two ways. First, by assessing to what extent entrepreneurs perform four entrepreneurial information acquisition behaviors in social media environments: questioning, idea networking, observing and experimenting (Dyers et al., 2008). Second, by analyzing the extent to which entrepreneurs use social media information in their decision making for venture development.
Original languageUndefined
Article number17
Pages (from-to)-
JournalFrontiers of entrepreneurship research
Volume32
Issue number15
Publication statusPublished - 2012

Keywords

  • METIS-310896
  • IR-96310

Cite this

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title = "Measuring the usefulness of social media information for new venture development decision-making",
abstract = "Social media are being adopted by a growing number of entrepreneurs. Yet, the majority of academic research has focused on social media as marketing tools. Little is known on how these media are used by entrepreneurs for information acquisition and to what extent entrepreneurs use social media information in their decision-making during venture development. This paper addresses this gap in two ways. First, by assessing to what extent entrepreneurs perform four entrepreneurial information acquisition behaviors in social media environments: questioning, idea networking, observing and experimenting (Dyers et al., 2008). Second, by analyzing the extent to which entrepreneurs use social media information in their decision making for venture development.",
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author = "{den Engelse}, Natalie and Wijnhoven, {Alphonsus B.J.M.} and Groen, {Arend J.}",
year = "2012",
language = "Undefined",
volume = "32",
pages = "--",
journal = "Frontiers of entrepreneurship research",
issn = "0740-7416",
publisher = "Babson College",
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Measuring the usefulness of social media information for new venture development decision-making. / den Engelse, Natalie; Wijnhoven, Alphonsus B.J.M.; Groen, Arend J.

In: Frontiers of entrepreneurship research, Vol. 32, No. 15, 17, 2012, p. -.

Research output: Contribution to journalArticleAcademicpeer-review

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AU - den Engelse, Natalie

AU - Wijnhoven, Alphonsus B.J.M.

AU - Groen, Arend J.

PY - 2012

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AB - Social media are being adopted by a growing number of entrepreneurs. Yet, the majority of academic research has focused on social media as marketing tools. Little is known on how these media are used by entrepreneurs for information acquisition and to what extent entrepreneurs use social media information in their decision-making during venture development. This paper addresses this gap in two ways. First, by assessing to what extent entrepreneurs perform four entrepreneurial information acquisition behaviors in social media environments: questioning, idea networking, observing and experimenting (Dyers et al., 2008). Second, by analyzing the extent to which entrepreneurs use social media information in their decision making for venture development.

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KW - IR-96310

M3 - Article

VL - 32

SP - -

JO - Frontiers of entrepreneurship research

JF - Frontiers of entrepreneurship research

SN - 0740-7416

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