Measuring your water footprint: What's next in water strategy

Arjen Ysbert Hoekstra

Research output: Contribution to journalArticleProfessional

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By now, carbon neutrality is such a catchphrase in the world of responsible business, it’s impossible to ignore the carbon footprint of a new product or service. But with the exception of a few companies like Coca-Cola, Nestlé and Suez, the concept of water neutrality, or measuring your water footprint, is still under the radar. It’s time to take note: In a landscape where the demand for water is fast outstripping supply, focusing on water neutrality is a key corporate strategy in managing water use and casting your company as a responsible business.
Original languageUndefined
Pages (from-to)12-13, 19
Number of pages3
JournalLeading perspectives
Issue numberSummer
Publication statusPublished - 2008


  • IR-77214
  • METIS-249089

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