Measuring your water footprint: What's next in water strategy

Research output: Contribution to journalArticleProfessional

16 Downloads (Pure)

Abstract

By now, carbon neutrality is such a catchphrase in the world of responsible business, it’s impossible to ignore the carbon footprint of a new product or service. But with the exception of a few companies like Coca-Cola, Nestlé and Suez, the concept of water neutrality, or measuring your water footprint, is still under the radar. It’s time to take note: In a landscape where the demand for water is fast outstripping supply, focusing on water neutrality is a key corporate strategy in managing water use and casting your company as a responsible business.
Original languageUndefined
Pages (from-to)12-13, 19
Number of pages3
JournalLeading perspectives
Volume2008
Issue numberSummer
Publication statusPublished - 2008

Keywords

  • IR-77214
  • METIS-249089

Cite this

@article{590ebc67e40841f79fc9969e6e262e3c,
title = "Measuring your water footprint: What's next in water strategy",
abstract = "By now, carbon neutrality is such a catchphrase in the world of responsible business, it’s impossible to ignore the carbon footprint of a new product or service. But with the exception of a few companies like Coca-Cola, Nestl{\'e} and Suez, the concept of water neutrality, or measuring your water footprint, is still under the radar. It’s time to take note: In a landscape where the demand for water is fast outstripping supply, focusing on water neutrality is a key corporate strategy in managing water use and casting your company as a responsible business.",
keywords = "IR-77214, METIS-249089",
author = "Hoekstra, {Arjen Ysbert}",
year = "2008",
language = "Undefined",
volume = "2008",
pages = "12--13, 19",
journal = "Leading perspectives",
number = "Summer",

}

Measuring your water footprint: What's next in water strategy. / Hoekstra, Arjen Ysbert.

In: Leading perspectives, Vol. 2008, No. Summer, 2008, p. 12-13, 19.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Measuring your water footprint: What's next in water strategy

AU - Hoekstra, Arjen Ysbert

PY - 2008

Y1 - 2008

N2 - By now, carbon neutrality is such a catchphrase in the world of responsible business, it’s impossible to ignore the carbon footprint of a new product or service. But with the exception of a few companies like Coca-Cola, Nestlé and Suez, the concept of water neutrality, or measuring your water footprint, is still under the radar. It’s time to take note: In a landscape where the demand for water is fast outstripping supply, focusing on water neutrality is a key corporate strategy in managing water use and casting your company as a responsible business.

AB - By now, carbon neutrality is such a catchphrase in the world of responsible business, it’s impossible to ignore the carbon footprint of a new product or service. But with the exception of a few companies like Coca-Cola, Nestlé and Suez, the concept of water neutrality, or measuring your water footprint, is still under the radar. It’s time to take note: In a landscape where the demand for water is fast outstripping supply, focusing on water neutrality is a key corporate strategy in managing water use and casting your company as a responsible business.

KW - IR-77214

KW - METIS-249089

M3 - Article

VL - 2008

SP - 12-13, 19

JO - Leading perspectives

JF - Leading perspectives

IS - Summer

ER -