Measuring your water footprint: What's next in water strategy

By now, carbon neutrality is such a catchphrase in the world of responsible business, it’s impossible to ignore the carbon footprint of a new product or service. But with the exception of a few companies like Coca-Cola, Nestlé and Suez, the concept of water neutrality, or measuring your water footprint, is still under the radar. It’s time to take note: In a landscape where the demand for water is fast outstripping supply, focusing on water neutrality is a key corporate strategy in managing water use and casting your company as a responsible business.