Mediacampaign: A Multimodal Semantic Analysis System for Advertisement Campaign Detection

Herwig Rehatschek, Robert Sorschag, Bernhard Rettenbacher, Herwig Zeiner, Julien Nioche, Franciska M.G. de Jong, Roeland J.F. Ordelman, David A. van Leeuwen

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    Abstract

    MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project’s main goal is to automate to a large degree the detection and tracking of advertisement campaigns on television, Internet and in the press. For this purpose we introduce a first prototype of a fully integrated semantic analysis system based on an ontology which automatically detects new creatives and campaigns by utilizing a multimodal analysis system and a framework for the resolution of semantic identity.
    Original languageEnglish
    Title of host publicationProceedings of international workshop on Content-Based Multimedia Indexing, CBMI 2008.
    PublisherIEEE Computer Society
    Pages85-92
    Number of pages9
    ISBN (Print)978-1-4244-2043-8
    DOIs
    Publication statusPublished - Jun 2008
    EventInternational Workshop on Content-Based Multimedia Indexing, CBMI 2008 - London, UK, London , United Kingdom
    Duration: 18 Jun 200820 Jun 2008

    Conference

    ConferenceInternational Workshop on Content-Based Multimedia Indexing, CBMI 2008
    Abbreviated titleCBMI 2008
    CountryUnited Kingdom
    CityLondon
    Period18/06/0820/06/08
    Other18-20 June 2008

    Keywords

    • EC Grant Agreement nr.: FP6/027413
    • IR-64880
    • METIS-251083
    • EWI-13066

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