Merkkoppeling bij humorspotjes: Clown onthouden, merk vergeten?

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Keywords

@article{566b436764174cb38162b1f1630722c7,

title = "Merkkoppeling bij humorspotjes: Clown onthouden, merk vergeten?",

keywords = "METIS-262527",

author = "{van Kuilenburg}, P. and {de Jong}, {Menno D.T.} and {van Rompay}, {Thomas Johannes Lucas}",

year = "2009",

language = "Undefined",

volume = "43",

pages = "35--36",

journal = "Tijdschrift voor marketing",

issn = "0165-1439",

publisher = "Adformatie Groep",

number = "11",

}