Mobile App Stores from the User’s Perspective

Abdullah M. Baabdullah*, Ali Abdallah Alalwan, Nripendra P. Rana, Ata Al Shraah, Hatice Kizgin, Pushp P. Patil

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

The use of smartphones has become more prevalent in light of the boom in Internet services and Web 2.0 applications. Mobile stores (e.g., Apple’s App Store and Google Play) have been increasingly used by mobile users worldwide to download or purchase different kinds of applications. This has prompted mobile app practitioners to reconsider their mobile app stores in terms of design, features and functions in order to maintain their customers’ loyalty. Due to the lack of research on this context, this study aims to identify factors that may affect users’ satisfaction and continued intention toward using mobile stores. The proposed model includes various factors derived from information systems literature (i.e., usefulness, ease of use, perceived cost, privacy and security concerns) in addition to the dimensions of mobile interactivity (i.e. active control, mobility, and responsiveness). The study sets out 13 hypotheses that include mediating relationships (e.g., perceived usefulness mediates the influence of ease of use, active control, responsiveness and mobility; perceived ease of use mediates the influence of active control). As well as outlining the proposed research method, the research contributions, limitations and future research recommendations are also addressed.

Original languageEnglish
Title of host publicationICT Unbounded, Social Impact of Bright ICT Adoption - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2019, Proceedings
EditorsYogesh Dwivedi, Emmanuel Ayaburi, Richard Boateng, John Effah
PublisherSpringer
Pages21-30
Number of pages10
ISBN (Print)9783030206703
DOIs
Publication statusPublished - 2019
Externally publishedYes
EventIFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2019 - University of Ghana, Accra, Ghana
Duration: 21 Jun 201922 Jun 2019
https://ugbs.ug.edu.gh/ifipwg86-2019/

Publication series

NameIFIP Advances in Information and Communication Technology
Volume558
ISSN (Print)1868-4238
ISSN (Electronic)1868-422X

Conference

ConferenceIFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2019
CountryGhana
CityAccra
Period21/06/1922/06/19
Internet address

Keywords

  • App Store
  • E-Satisfaction
  • Google Play
  • Mobile app stores

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