Motivating consumer behavior by subliminal conditioning in the absence of basic needs: Striking even while the iron is cold

M. Veltkamp, R. Custers, H. Aarts

    Research output: Contribution to journalArticleAcademicpeer-review

    32 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)49-56
    Number of pages8
    JournalJournal of consumer psychology
    Volume21
    DOIs
    Publication statusPublished - 2011

    Keywords

    • METIS-280593

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