Motivating consumer behavior by subliminal conditioning in the absence of basic needs: Striking even while the iron is cold

M. Veltkamp, R. Custers, H. Aarts

    Research output: Contribution to journalArticleAcademicpeer-review

    30 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)49-56
    Number of pages8
    JournalJournal of consumer psychology
    Volume21
    DOIs
    Publication statusPublished - 2011

    Keywords

    • METIS-280593

    Cite this

    @article{19a84dfbedcc467ba97198fb1732a087,
    title = "Motivating consumer behavior by subliminal conditioning in the absence of basic needs: Striking even while the iron is cold",
    keywords = "METIS-280593",
    author = "M. Veltkamp and R. Custers and H. Aarts",
    year = "2011",
    doi = "10.1016/j.jcps.2010.09.011",
    language = "English",
    volume = "21",
    pages = "49--56",
    journal = "Journal of consumer psychology",
    issn = "1057-7408",
    publisher = "Elsevier",

    }

    Motivating consumer behavior by subliminal conditioning in the absence of basic needs: Striking even while the iron is cold. / Veltkamp, M.; Custers, R.; Aarts, H.

    In: Journal of consumer psychology, Vol. 21, 2011, p. 49-56.

    Research output: Contribution to journalArticleAcademicpeer-review

    TY - JOUR

    T1 - Motivating consumer behavior by subliminal conditioning in the absence of basic needs: Striking even while the iron is cold

    AU - Veltkamp, M.

    AU - Custers, R.

    AU - Aarts, H.

    PY - 2011

    Y1 - 2011

    KW - METIS-280593

    U2 - 10.1016/j.jcps.2010.09.011

    DO - 10.1016/j.jcps.2010.09.011

    M3 - Article

    VL - 21

    SP - 49

    EP - 56

    JO - Journal of consumer psychology

    JF - Journal of consumer psychology

    SN - 1057-7408

    ER -