Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet

M. Teerling, Willem Jan Pieterson

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    Original languageUndefined
    Title of host publicationProceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government
    Editors Soon Ae Chun, Rodrigo Sandoval, Priscilla Regan
    Place of PublicationNew York USA
    PublisherAssociation for Computing Machinery (ACM)
    Pages104-112
    ISBN (Print)978-1-60558-535-2
    Publication statusPublished - 2009

    Publication series

    NameACM International Conference Proceeding Series
    Numbervolume 390

    Keywords

    • METIS-262181

    Cite this

    Teerling, M., & Pieterson, W. J. (2009). Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet. In Soon Ae Chun, Rodrigo Sandoval, & Priscilla Regan (Eds.), Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government (pp. 104-112). (ACM International Conference Proceeding Series; No. volume 390). New York USA: Association for Computing Machinery (ACM).