Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet

M. Teerling, Willem Jan Pieterson

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    Original languageUndefined
    Title of host publicationProceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government
    Editors Soon Ae Chun, Rodrigo Sandoval, Priscilla Regan
    Place of PublicationNew York USA
    PublisherAssociation for Computing Machinery (ACM)
    Pages104-112
    ISBN (Print)978-1-60558-535-2
    Publication statusPublished - 2009

    Publication series

    NameACM International Conference Proceeding Series
    Numbervolume 390

    Keywords

    • METIS-262181

    Cite this

    Teerling, M., & Pieterson, W. J. (2009). Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet. In Soon Ae Chun, Rodrigo Sandoval, & Priscilla Regan (Eds.), Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government (pp. 104-112). (ACM International Conference Proceeding Series; No. volume 390). New York USA: Association for Computing Machinery (ACM).
    Teerling, M. ; Pieterson, Willem Jan. / Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet. Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government. editor / Soon Ae Chun ; Rodrigo Sandoval ; Priscilla Regan. New York USA : Association for Computing Machinery (ACM), 2009. pp. 104-112 (ACM International Conference Proceeding Series; volume 390).
    @inbook{786adbe954994f50b2378bc5141e1a91,
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    keywords = "METIS-262181",
    author = "M. Teerling and Pieterson, {Willem Jan}",
    year = "2009",
    language = "Undefined",
    isbn = "978-1-60558-535-2",
    series = "ACM International Conference Proceeding Series",
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    number = "volume 390",
    pages = "104--112",
    editor = "{Soon Ae Chun} and {Rodrigo Sandoval} and {Priscilla Regan}",
    booktitle = "Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government",
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    Teerling, M & Pieterson, WJ 2009, Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet. in Soon Ae Chun, Rodrigo Sandoval & Priscilla Regan (eds), Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government. ACM International Conference Proceeding Series, no. volume 390, Association for Computing Machinery (ACM), New York USA, pp. 104-112.

    Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet. / Teerling, M.; Pieterson, Willem Jan.

    Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government. ed. / Soon Ae Chun; Rodrigo Sandoval; Priscilla Regan. New York USA : Association for Computing Machinery (ACM), 2009. p. 104-112 (ACM International Conference Proceeding Series; No. volume 390).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    TY - CHAP

    T1 - Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet

    AU - Teerling, M.

    AU - Pieterson, Willem Jan

    PY - 2009

    Y1 - 2009

    KW - METIS-262181

    M3 - Chapter

    SN - 978-1-60558-535-2

    T3 - ACM International Conference Proceeding Series

    SP - 104

    EP - 112

    BT - Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government

    A2 - Soon Ae Chun, null

    A2 - Rodrigo Sandoval, null

    A2 - Priscilla Regan, null

    PB - Association for Computing Machinery (ACM)

    CY - New York USA

    ER -

    Teerling M, Pieterson WJ. Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet. In Soon Ae Chun, Rodrigo Sandoval, Priscilla Regan, editors, Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government. New York USA: Association for Computing Machinery (ACM). 2009. p. 104-112. (ACM International Conference Proceeding Series; volume 390).