Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet

M. Teerling; Willem Jan Pieterson

Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet

M. Teerling, Willem Jan Pieterson

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	Undefined
Title of host publication	Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government
Editors	Soon Ae Chun, Rodrigo Sandoval, Priscilla Regan
Place of Publication	New York USA
Publisher	Association for Computing Machinery
Pages	104-112
ISBN (Print)	978-1-60558-535-2
Publication status	Published - 2009

Publication series

Name	ACM International Conference Proceeding Series
Number	volume 390

Keywords

METIS-262181

Cite this

Teerling, M., & Pieterson, W. J. (2009). Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet. In Soon Ae Chun, Rodrigo Sandoval, & Priscilla Regan (Eds.), Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government (pp. 104-112). (ACM International Conference Proceeding Series; No. volume 390). Association for Computing Machinery.

Teerling, M. ; Pieterson, Willem Jan. / Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet. Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government. editor / Soon Ae Chun ; Rodrigo Sandoval ; Priscilla Regan. New York USA : Association for Computing Machinery, 2009. pp. 104-112 (ACM International Conference Proceeding Series; volume 390).

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Teerling, M & Pieterson, WJ 2009, Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet. in Soon Ae Chun, Rodrigo Sandoval & Priscilla Regan (eds), Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government. ACM International Conference Proceeding Series, no. volume 390, Association for Computing Machinery, New York USA, pp. 104-112.

Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet. / Teerling, M.; Pieterson, Willem Jan.
Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government. ed. / Soon Ae Chun; Rodrigo Sandoval; Priscilla Regan. New York USA: Association for Computing Machinery, 2009. p. 104-112 (ACM International Conference Proceeding Series; No. volume 390).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

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T1 - Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet

AU - Teerling, M.

AU - Pieterson, Willem Jan

PY - 2009

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M3 - Chapter

SN - 978-1-60558-535-2

T3 - ACM International Conference Proceeding Series

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BT - Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government

A2 - Soon Ae Chun, null

A2 - Rodrigo Sandoval, null

A2 - Priscilla Regan, null

PB - Association for Computing Machinery

CY - New York USA

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Teerling M, Pieterson WJ. Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet. In Soon Ae Chun, Rodrigo Sandoval, Priscilla Regan, editors, Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government. New York USA: Association for Computing Machinery. 2009. p. 104-112. (ACM International Conference Proceeding Series; volume 390).