Dealing with conflict through dialogue receives considerable attention in current planning approaches. However, debate and negotiation are also inevitable features in the planning of urban redevelopment projects. Insight into the negotiation process contributes to current planning practice as negotiation provides a strong basis for addressing conflicts and satisfying both individual and common interests. In this paper the concepts of integrative and distributive negotiation are explored and analysed in two urban redevelopment projects involving cultural heritage buildings in the Netherlands. The paper shows the negotiation dynamics over time and argues that openly formulating joint ambitions and making strong statements to fulfil individual interests are both essential in coming to a mutually beneficial agreement.