Network Analysis as a Communication Audit Instrument: Uncovering Communicative Strengths and Weaknesses Within Organizations

Karen H. Zwijze-Koning, Menno D.T. de Jong

Research output: Contribution to journalArticleAcademicpeer-review

6 Citations (Scopus)

Abstract

Network analysis is one of the instruments in the communication audit toolbox to diagnose communication problems within organizations. To explore its contribution to a communication audit, the authors conducted a network analysis within three secondary schools, comparing its results with those of two other instruments: interviews focusing on critical incidents and a communication satisfaction questionnaire. The results show that network analysis may complement interview and survey data in several ways, by uncovering unique problems or by explaining or corroborating problems that were uncovered by the critical incidents or the survey. The results also show that additional data are sometimes needed to make sense of network characteristics
Original languageEnglish
Pages (from-to)36-60
JournalJournal of business and technical communication
Volume29
Issue number1
DOIs
Publication statusPublished - 23 May 2015

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