NEUPLAYFIELD: Hybrid Design Tool by Rawshaping Technology

The design ideation process is about making abstract representations often based on fuzzy notions, ideas or prerequisite requirements with the use of various design tools. Weintroducean interactive hybrid design tool(HDT)to assist and support singular design activity or multiple collaborative creative processing and product creation. The HDT enables the designer or design team to work smoothly with tangible artifacts, physical objectsand traditional design tools. It enables them to freely and intuitively manipulate these objects while simultaneously integrating the iterations into the virtual realm. By loosely-fitting the serendipitous objects, sketches, drawings, images and other data-sets of interest into the design creation process the HDTsupports theseintuitive interactionsand stimulates the immersive experiences of augmented reality. The benefits of the system are haptic and intuitive physical interaction while evoking the engagementof augmented immersion during the design activity. Furthermore,the computational listing and imagedatabaserepository of the iterativeprocessallows the users to access fallback choice-architecture and make full use of the hybrid environment and design synthesis capabilities.