O design gráfico como ferramenta para a sustentabilidade: uma experiência do projeto pomar urbano

Rubens Rangel Silva; Filipi Miranda Soares

doi:10.29327/5457226.1-226

O design gráfico como ferramenta para a sustentabilidade: uma experiência do projeto pomar urbano

Translated title of the contribution: Graphic design as a tool for sustainability: an experience from the Pomar Urbano project

Rubens Rangel Silva
, Filipi Miranda Soares

Semantics, Cybersecurity & Services

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Abstract

This article reports on the experience of implementing the Pomar Urbanoproject in the classroom context, integrating graphic design and sustainability. Developed by researchers from various fields and higher education institutions, the Pomar Urbano project aims to map, monitor, and promote the biodiversity of fruit-bearing plants in Brazilian urban areas, encouraging community participation through citizen science. Students were challenged to create a visual identity, a press kit, and five editorial products for the project, in addition to planning and executing an urban intervention. The experience allowed for the application of theoretical knowledge in practical situations and demonstrated the importance of graphic design in environmental communication and the promotion of ecological practices. This initiative highlighted the benefits of the relationship between graphic design and biodiversity, reinforcing the connection between the community and the environment.

Translated title of the contribution	Graphic design as a tool for sustainability: an experience from the Pomar Urbano project
Original language	Portuguese
Title of host publication	Anais do XV Congresso Brasileiro de Pesquisa e Desenvolvimento em Design - P&D Design
Editors	Nelson Kuwahara, Sheila Cordeiro Mota, Ana Clara Almeida, Giovanna Pinheiro Ribeiro, Silva Bouzon, Izaque Willami Andre Ferreira
Place of Publication	Manaus, AM
Publisher	EDUA
Number of pages	21
ISBN (Print)	978-65-5839-208-8
DOIs	https://doi.org/10.29327/5457226.1-226
Publication status	Published - 24 Dec 2024

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10.29327/5457226.1-226Licence: CC BY

ArticleFinal published version, 5.94 MBLicence: CC BY

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Rangel Silva, R., & Soares, F. M. (2024). O design gráfico como ferramenta para a sustentabilidade: uma experiência do projeto pomar urbano. In N. Kuwahara, S. C. Mota, A. C. Almeida, G. P. Ribeiro, S. Bouzon, & I. W. A. Ferreira (Eds.), Anais do XV Congresso Brasileiro de Pesquisa e Desenvolvimento em Design - P&D Design EDUA. https://doi.org/10.29327/5457226.1-226

Rangel Silva, Rubens ; Soares, Filipi Miranda. / O design gráfico como ferramenta para a sustentabilidade : uma experiência do projeto pomar urbano. Anais do XV Congresso Brasileiro de Pesquisa e Desenvolvimento em Design - P&D Design. editor / Nelson Kuwahara ; Sheila Cordeiro Mota ; Ana Clara Almeida ; Giovanna Pinheiro Ribeiro ; Silva Bouzon ; Izaque Willami Andre Ferreira. Manaus, AM : EDUA, 2024.

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abstract = "This article reports on the experience of implementing the Pomar Urbanoproject in the classroom context, integrating graphic design and sustainability. Developed by researchers from various fields and higher education institutions, the Pomar Urbano project aims to map, monitor, and promote the biodiversity of fruit-bearing plants in Brazilian urban areas, encouraging community participation through citizen science. Students were challenged to create a visual identity, a press kit, and five editorial products for the project, in addition to planning and executing an urban intervention. The experience allowed for the application of theoretical knowledge in practical situations and demonstrated the importance of graphic design in environmental communication and the promotion of ecological practices. This initiative highlighted the benefits of the relationship between graphic design and biodiversity, reinforcing the connection between the community and the environment.",

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booktitle = "Anais do XV Congresso Brasileiro de Pesquisa e Desenvolvimento em Design - P\&D Design",

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O design gráfico como ferramenta para a sustentabilidade: uma experiência do projeto pomar urbano. / Rangel Silva, Rubens; Soares, Filipi Miranda.
Anais do XV Congresso Brasileiro de Pesquisa e Desenvolvimento em Design - P&D Design. ed. / Nelson Kuwahara; Sheila Cordeiro Mota; Ana Clara Almeida; Giovanna Pinheiro Ribeiro; Silva Bouzon; Izaque Willami Andre Ferreira. Manaus, AM: EDUA, 2024.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AB - This article reports on the experience of implementing the Pomar Urbanoproject in the classroom context, integrating graphic design and sustainability. Developed by researchers from various fields and higher education institutions, the Pomar Urbano project aims to map, monitor, and promote the biodiversity of fruit-bearing plants in Brazilian urban areas, encouraging community participation through citizen science. Students were challenged to create a visual identity, a press kit, and five editorial products for the project, in addition to planning and executing an urban intervention. The experience allowed for the application of theoretical knowledge in practical situations and demonstrated the importance of graphic design in environmental communication and the promotion of ecological practices. This initiative highlighted the benefits of the relationship between graphic design and biodiversity, reinforcing the connection between the community and the environment.

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PB - EDUA

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O design gráfico como ferramenta para a sustentabilidade: uma experiência do projeto pomar urbano

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