The importance of innovation to the survival of organisations in a turbulent environment has led to greater emphasis on improving the innovation process. Where learning is captured and applied to existing and current innovation processes, the opportunity exists for improvement in innovation processes. Research has been undertaken with the objective of developing, testing and disseminating a methodology to facilitate product innovation. Presents an analysis of clusters of learning behaviours and identifies variations between different occupational clusters. Examines aspects of occupational culture and problems associated with examining organisations learning from a single perspective.