On store design and affective consumer experience: effects of color and store layout as a function of shopping goals

Thomas Johannes Lucas van Rompay, K. Dijkstra, J.W.M. Verhoeven, Annemiek F. van Es

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationProceedings from the 7th conference on design & emotion
    EditorsK. Sato, P. Desmet, G. Ludden, P. Hekkert, A. Mathew
    Place of PublicationChicago
    Publication statusPublished - 4 Oct 2010
    Event7th International Conference on Design & Emotion, D&E 2010 - Chicago, United States
    Duration: 4 Oct 20107 Oct 2010
    Conference number: 7


    Conference7th International Conference on Design & Emotion, D&E 2010
    Abbreviated titleD&E
    CountryUnited States


    • METIS-270210

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