On the Impact of Twitter-based Health Campaigns: A Cross-Country Analysis of Movember

N. Dwi Prasetyo; C. Hauff; Dong-Phuong Nguyen; T. van den Broek; Djoerd Hiemstra

On the Impact of Twitter-based Health Campaigns: A Cross-Country Analysis of Movember

N. Dwi Prasetyo
, C. Hauff
, Dong-Phuong Nguyen
, T. van den Broek
, Djoerd Hiemstra

Databases (Former)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

9 Citations (Scopus)

286 Downloads (Pure)

Abstract

Health campaigns that aim to raise awareness and subsequently raise funds for research and treatment are commonplace. While many local campaigns exist, very few attract the attention of a global audience. One of those global campaigns is Movember, an annual campaign during the month of November, that is directed at men’s health with special foci on cancer & mental health. Health campaigns routinely use social media portals to capture people’s attention. Recently, researchers began to consider to what extent social media is effective in raising the awareness of health campaigns. In this paper we expand on those works by conducting an investigation across four different countries, while not only restricting ourselves to the impact on awareness but also on fundraising. To that end, we analyze the 2013 Movember Twitter campaigns in Canada, Australia, the United Kingdom and the United States.

Original language	Undefined
Title of host publication	Proceedings of the Sixth International Workshop on Health Text Mining and Information Analysis (Louhi)
Place of Publication	Lisbon, Portugal
Publisher	Association for Computational Linguistics (ACL)
Pages	55-63
Number of pages	9
Publication status	Published - Sept 2015
Event	Sixth International Workshop on Health Text Mining and Information Analysis (Louhi) - Lisbon, Portugal Duration: 17 Sept 2015 → 17 Sept 2015

Publication series

Name
Publisher	Association for Computational Linguistics

Workshop

Workshop	Sixth International Workshop on Health Text Mining and Information Analysis (Louhi)
Period	17/09/15 → 17/09/15
Other	17 Sept 2015

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Keywords

twitterhealth campaignsocial mediamovember
health campaign
EWI-26678
METIS-315153
Social Media
Movember
IR-99124
Twitter

Access to Document

https://aclweb.org/anthology/W/W15/W15-2607.pdf

Cite this

Dwi Prasetyo, N., Hauff, C., Nguyen, D.-P., van den Broek, T., & Hiemstra, D. (2015). On the Impact of Twitter-based Health Campaigns: A Cross-Country Analysis of Movember. In Proceedings of the Sixth International Workshop on Health Text Mining and Information Analysis (Louhi) (pp. 55-63). Association for Computational Linguistics (ACL). https://aclweb.org/anthology/W/W15/W15-2607.pdf

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title = "On the Impact of Twitter-based Health Campaigns: A Cross-Country Analysis of Movember",

abstract = "Health campaigns that aim to raise awareness and subsequently raise funds for research and treatment are commonplace. While many local campaigns exist, very few attract the attention of a global audience. One of those global campaigns is Movember, an annual campaign during the month of November, that is directed at men{\textquoteright}s health with special foci on cancer \& mental health. Health campaigns routinely use social media portals to capture people{\textquoteright}s attention. Recently, researchers began to consider to what extent social media is effective in raising the awareness of health campaigns. In this paper we expand on those works by conducting an investigation across four different countries, while not only restricting ourselves to the impact on awareness but also on fundraising. To that end, we analyze the 2013 Movember Twitter campaigns in Canada, Australia, the United Kingdom and the United States.",

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Dwi Prasetyo, N, Hauff, C, Nguyen, D-P, van den Broek, T & Hiemstra, D 2015, On the Impact of Twitter-based Health Campaigns: A Cross-Country Analysis of Movember. in Proceedings of the Sixth International Workshop on Health Text Mining and Information Analysis (Louhi). Association for Computational Linguistics (ACL), Lisbon, Portugal, pp. 55-63, Sixth International Workshop on Health Text Mining and Information Analysis (Louhi), 17/09/15. <https://aclweb.org/anthology/W/W15/W15-2607.pdf>

On the Impact of Twitter-based Health Campaigns: A Cross-Country Analysis of Movember. / Dwi Prasetyo, N.; Hauff, C.; Nguyen, Dong-Phuong et al.
Proceedings of the Sixth International Workshop on Health Text Mining and Information Analysis (Louhi). Lisbon, Portugal: Association for Computational Linguistics (ACL), 2015. p. 55-63.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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