Abstract
| Original language | Undefined |
|---|---|
| Pages (from-to) | 354-372 |
| Number of pages | 11 |
| Journal | International journal of technology management |
| Volume | 44 |
| Issue number | 3/4 |
| Publication status | Published - 2008 |
Keywords
- IR-71777
- Success factors
- performance assessment
- strategic flexibility
- NPD
- operational effectiveness
- METIS-250493
- New product development
Cite this
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Operational effectiveness and strategic flexibility: scales for performance assessment of new product development systems. / de Weerd-Nederhof, Petronella C.; Visscher, Klaasjan; Altena, Jelmer; Fisscher, O.A.M.
In: International journal of technology management, Vol. 44, No. 3/4, 2008, p. 354-372.Research output: Contribution to journal › Article › Academic › peer-review
TY - JOUR
T1 - Operational effectiveness and strategic flexibility: scales for performance assessment of new product development systems
AU - de Weerd-Nederhof, Petronella C.
AU - Visscher, Klaasjan
AU - Altena, Jelmer
AU - Fisscher, O.A.M.
PY - 2008
Y1 - 2008
N2 - Many firms attribute a central role to their New Product Development (NPD) function, in speeding up time to market, improving product quality, increasing manufacturing efficiency, building core competence and increasing innovative ability, often all within one and the same NPD system. This balancing of short-term operational effectiveness and longer-term strategic flexibility requires accurate insight in NPD performance on both dimensions. This paper reports on the operationalisation of these constructs based on NPD success literature, using a subdivision in product concept effectiveness and NPD process effectiveness. A validation test of the subjective scales shows good reliability results. Preliminary analysis of test results (n = 29) seems to point at firms trying to both exploit and explore by adapting the NPD process, and the building of dynamic capabilities.
AB - Many firms attribute a central role to their New Product Development (NPD) function, in speeding up time to market, improving product quality, increasing manufacturing efficiency, building core competence and increasing innovative ability, often all within one and the same NPD system. This balancing of short-term operational effectiveness and longer-term strategic flexibility requires accurate insight in NPD performance on both dimensions. This paper reports on the operationalisation of these constructs based on NPD success literature, using a subdivision in product concept effectiveness and NPD process effectiveness. A validation test of the subjective scales shows good reliability results. Preliminary analysis of test results (n = 29) seems to point at firms trying to both exploit and explore by adapting the NPD process, and the building of dynamic capabilities.
KW - IR-71777
KW - Success factors
KW - performance assessment
KW - strategic flexibility
KW - NPD
KW - operational effectiveness
KW - METIS-250493
KW - New product development
M3 - Article
VL - 44
SP - 354
EP - 372
JO - International journal of technology management
JF - International journal of technology management
SN - 0267-5730
IS - 3/4
ER -