Opting opt-in or out? Effects of Defaults on Psychological Ownership and Valuation of Personal Data

Iris van Ooijen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

This study emphasizes the importance of privacy by design, by demonstrating that default settings affect the extent to which individuals take ownership over their data. It is demonstrated that privacy by default in the form of opt-in choice design increases the extent to which individuals value their data (Study 1), the extent to which they experience ownership of their data (Study 2), and the degree to which they actually protect their data (Study 2). By doing so, this study provides an important first step in demonstrating that granting individuals more control over their data by default affects the way they think about their data, and helps them further in taking control. This work also provides a theoretical contribution by demonstrating that endowing individuals with privacy by default results in enhanced experiences of ownership. Hence, this work demonstrates that Psychological Ownership is at least partly responsible for the endowment effect in this specific context.
Original languageEnglish
Title of host publicationAdvances in Consumer Research
Volume46
Publication statusPublished - 2018
EventNorth-American conference of the Association for Consumer Research (ACR) 2018 - Dallas, United States
Duration: 11 Oct 201814 Oct 2018
http://www.acrwebsite.org/web/acr-conference/welcome.aspx

Publication series

NameAdvances in Consumer Research

Conference

ConferenceNorth-American conference of the Association for Consumer Research (ACR) 2018
Abbreviated titleACR 2018
CountryUnited States
CityDallas
Period11/10/1814/10/18
Internet address

Keywords

  • Consumer behavior
  • choice design
  • Ownership of data
  • data disclosure

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